report

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

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Decisions for Period 2021 2021 Q2: BUSMGT 711 - Asia - ADAPT - Period 2021

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Product Decisions ------------------------------------------------------------ Brand Advertising $3,000,000 Product Adv3 Kids2019 Racers 2020

State Redeveloped Normal New Design Project Name AD 2020 Kids2019 Racer 2020 Retail Price $2,188 $432 $4,100 Advertising Expenditure $3,900,000 $3,300,000 $2,200,000 PR Expenditure $3,900,000 $1,100,000 $3,630,000 PlannedProduction (Units) 25,000 60,100 4,100 Finished Goods Inventory (Weeks) 3 3 2 ------------------------------------------------------------

Product Media Promotion Decisions ------------------------------------------------------------ Product Adv3 Adv3 Adv3 Kids2019 Kids2019 Kids2019 Racers 2020 Racers 2020 Racers 2020 Media TV Internet Magazines TV Internet Magazines TV Internet Magazines Product Advertising $1,300,000 $900,000 $1,700,000 $2,100,000 $600,000 $600,000 $200,000 $800,000 $1,200,000 Product PR $1,300,000 $900,000 $1,700,000 $700,000 $200,000 $200,000 $330,000 $1,320,000 $1,980,000 ------------------------------------------------------------

Distribution Decisions ------------------------------------------------------------ Bike Shops Sports Stores Department Stores Extra Support $750,000 $750,000 $750,000 Retail Margin 41% 41% 27% ------------------------------------------------------------

Operations Decisions ------------------------------------------------------------ Responsiveness

WorkforceSize

Increase 0 Decrease 0

Plant

SCU Purchased 30,000 SCU SCU Sold 0 SCU

Process

Batch Size 600 Setup Time Reduction Expenditure $600,000 Supplier Relations Expenditure $800,000 Raw Material Stock (weeks) 2 Quality AverageSalary $23,000 Training Hours 100 Maintenance Expenditure $3,000,000 Quality Systems $3,000,000 Proportion Inspected 10% ------------------------------------------------------------

Design & Development Decisions ------------------------------------------------------------ Project Name AD 2021 Leisure 2021

28/05/21, 18)04Smartsims - MikesBikes Advanced Multi-Player

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Design Goals: Style/Design 55.00 52.00 Technical Specs 59.00 11.00 Prime Cost $288.00 $59.00 Expenditure $500,000 $1,100,000 ------------------------------------------------------------

Finance Decisions ------------------------------------------------------------

Equity

Equity Raised $0 Equity Repurchased $0 Dividend Per Share $3.41

Debt

LT Debt Raised $0 LT Debt Repaid $900,000 Debt to Owner Raised $0 Debt to Owner Repaid $0 Interest Rate on Debt to Owner 0%

Investor PR

Investor PR $1,500,000 ------------------------------------------------------------

Share Investment Decisions ------------------------------------------------------------

Takeovers & Sales

Capital Transfers

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