report

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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Decisions for Period 2020 2021 Q2: BUSMGT 711 - Asia - ADAPT - Period 2020

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Product Decisions ------------------------------------------------------------ Brand Advertising $1,000,000 Product Adv3 Kids2019

State Redeveloped New Design Project Name RockHopper2019 Kids2019 Retail Price $2,100 $450 Advertising Expenditure $2,700,000 $2,200,000 PR Expenditure $2,700,000 $550,000 PlannedProduction (Units) 21,000 96,000 Finished Goods Inventory (Weeks) 3 3 ------------------------------------------------------------

Product Media Promotion Decisions ------------------------------------------------------------ Product Adv3 Adv3 Adv3 Kids2019 Kids2019 Kids2019 Media TV Internet Magazines TV Internet Magazines Product Advertising $900,000 $600,000 $1,200,000 $1,400,000 $400,000 $400,000 Product PR $900,000 $600,000 $1,200,000 $350,000 $100,000 $100,000 ------------------------------------------------------------

Distribution Decisions ------------------------------------------------------------ Bike Shops Sports Stores Department Stores Extra Support $250,000 $250,000 $200,000 Retail Margin 40% 40% 26% ------------------------------------------------------------

Operations Decisions ------------------------------------------------------------ Responsiveness

WorkforceSize

Increase 0 Decrease 0

Plant

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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SCU Purchased 5,000 SCU SCU Sold 0 SCU

Process

Batch Size 600 Setup Time Reduction Expenditure $500,000 Supplier Relations Expenditure $700,000 Raw Material Stock (weeks) 2 Quality AverageSalary $22,500 Training Hours 85 Maintenance Expenditure $2,000,000 Quality Systems $2,000,000 Proportion Inspected 10% ------------------------------------------------------------

Design & Development Decisions ------------------------------------------------------------ Project Name AD 2020 Racer 2020 Design Goals: Style/Design 54.00 21.00 Technical Specs 56.00 87.00 Prime Cost $273.00 $417.00 Expenditure $300,000 $1,000,000 ------------------------------------------------------------

Finance Decisions ------------------------------------------------------------

Equity

Equity Raised $0 Equity Repurchased $0 Dividend Per Share $0.03

Debt

LT Debt Raised $0 LT Debt Repaid $0 Debt to Owner Raised $0 Debt to Owner Repaid $0 Interest Rate on Debt to Owner 0%

Investor PR

Investor PR $500,000 ------------------------------------------------------------

Share Investment Decisions ------------------------------------------------------------

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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Takeovers & Sales

Capital Transfers

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