report

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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Decisions for Period 2019 2021 Q2: BUSMGT 711 - Asia - ADAPT - Period 2019

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Product Decisions ------------------------------------------------------------ Brand Advertising $1,000,000 Product Adv3

State Normal Design Project Name Adv3Proj Retail Price $2,350 Advertising Expenditure $3,600,000 PR Expenditure $3,600,000 PlannedProduction (Units) 31,500 Finished Goods Inventory (Weeks) 4 ------------------------------------------------------------

Product Media Promotion Decisions ------------------------------------------------------------ Product Adv3 Adv3 Adv3 Media TV Internet Magazines Product Advertising $1,200,000 $900,000 $1,500,000 Product PR $1,200,000 $900,000 $1,500,000 ------------------------------------------------------------

Distribution Decisions ------------------------------------------------------------ Bike Shops Sports Stores Department Stores Extra Support $150,000 $150,000 $75,000 Retail Margin 40% 40% 25% ------------------------------------------------------------

Operations Decisions ------------------------------------------------------------ Responsiveness

WorkforceSize

Increase 50 Decrease 0

Plant

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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SCU Purchased 13,000 SCU SCU Sold 0 SCU

Process

Batch Size 600 Setup Time Reduction Expenditure $500,000 Supplier Relations Expenditure $600,000 Raw Material Stock (weeks) 2 Quality AverageSalary $22,500 Training Hours 75 Maintenance Expenditure $2,000,000 Quality Systems $2,000,000 Proportion Inspected 10% ------------------------------------------------------------

Design & Development Decisions ------------------------------------------------------------ Project Name RockHopper2019 Kids2019 Design Goals: Style/Design 52.00 76.00 Technical Specs 54.00 11.00 Prime Cost $264.00 $62.00 Expenditure $1,000,000 $1,000,000 ------------------------------------------------------------

Finance Decisions ------------------------------------------------------------

Equity

Equity Raised $0 Equity Repurchased $2,000,000 Dividend Per Share $0.84

Debt

LT Debt Raised $0 LT Debt Repaid $900,000 Debt to Owner Raised $0 Debt to Owner Repaid $0 Interest Rate on Debt to Owner 0%

Investor PR

Investor PR $1,000,000 ------------------------------------------------------------

Share Investment Decisions ------------------------------------------------------------

28/05/21, 18)03Smartsims - MikesBikes Advanced Multi-Player

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Takeovers & Sales

Capital Transfers

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