2.4 CAPSIM Business Simulation Competitive Rounds 1-3

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Marketing

Teamname: Andrews | Industry ID: C131726_006 | Round: 1 | Year: 2022 Draft saved at Oct 19, 2021 05:43PM EDT

Name	Price	Promo Budget	Sales Budget	Benchmark Prediction	Your Forecast	Gross Revenue	Variable Costs	Contrib Margin	Less Promo/Sales
Able	$	$	$	896		$ 25,078	$ 17,130	$ 7,948	$ 5,948
Acre	$	$	$	1,357		$ 28,502	$ 20,482	$ 8,020	$ 6,220
Adam	$	$	$	355		$ 13,507	$ 8,707	$ 4,800	$ 3,200
Aft	$	$	$	366		$ 12,074	$ 8,936	$ 3,138	$ 1,738
Agape	$	$	$	390		$ 12,873	$ 8,659	$ 4,213	$ 2,813
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
NA	$0.0	$ 0	$ 0	0	-	$ 0	$ 0	$ 0	$ 0
Total		$ 4,100	$ 4,100	3,364	0	$ 92,034	$ 63,913	$ 28,121	$ 19,921

A/R Lag (days) : A/P Lag (days) : Revenue Forecast 'Able' Variable Cost : $17130 'Able' Marketing : $2000 'Able' Margin After Marketing : $5948 'Able' Total: $25078 'Acre' Variable Cost : $20482 'Acre' Marketing : $1800 'Acre' Margin After Marketing : $6220 'Acre' Total: $28502 'Adam' Variable Cost : $8707 'Adam' Marketing : $1600 'Adam' Margin After Marketing : $3200 'Adam' Total: $13507 'Aft' Variable Cost : $8936 'Aft' Marketing : $1400 'Aft' Margin After Marketing : $1738 'Aft' Total: $12074 'Agape' Variable Cost : $8659 'Agape' Marketing : $1400 'Agape' Margin After Marketing : $2813 'Agape' Total: $12872 Created with Highcharts 3.0.6 Revenue forecast (in 000's) $25,078$28,502$13,507$12,074$12,872 Variable Cost Marketing Margin After Marketing AbleAcreAdamAftAgape0102030 Unit Sales Forecast Created with Highcharts 3.0.6 Unit Sales forecast (in 000's) 8961,357355366390 Trad Low High Pfmn Size AbleAcreAdamAftAgape00.511.5 Phone: 877-477-8787 | Email: [email protected] | Address: 2012 Corporate Lane, Suite 108 Naperville, IL 60563 Copyright © 2021 Capsim Management Simulations, Inc.®. All Rights Reserved. Capsim® and Capsim.com®.

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