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PACADI Approach

Marketing Decision Making/ How to Do Case Analysis

Situation analysis (including SWOT), initial market research – generally, this is the starting point but given the abbreviated strategic analysis, we will skip this step *

P roblem definition – major challenge or key opportunity (while there may be more than one, focus on the most important one for the purpose of this analysis)

A lternatives – identification and discussion of alternative decisions to address problem definition (generally 3-5 alternatives)

C riteria – list of key factors, rationale, and weights that is used in the analysis and impacts how the decision is made

A nalysis - how you made your decision (brief analysis of each of the alternatives)

D ecision – your proposed solution to the problem (why the decision made is the best fit for the organization based on above steps)

I mplementation plan – recommendations, expected competitive reaction, budget, actions, timetable, metrics, etc.