Decision 4

Name: Grade:

Category Content (80%)

Professionalism (10%)

Connections (DATA 10%)

5

EXEMPLARY CONTENT • Indisputable case analysis • Sound and specific proofs that fully support decision • Covers factors Fig 14.4 (PLC)

o Customers o Competitors o MKTG Obj o Product o Place

ERROR FREE • No errors • Assured command of grammatical structures, punctuation, spelling, mechanics, usage

• Language use enhances message • APA (in-text citation) Turn-it-in Score is “Blue”

OUTSTANDING CONNECTIONS Makes numerous (4+) connections between global theory, research and Case details

4

STRONG CONTENT • Strong case analysis • Thoughtful assertions that relate closely to the case • Reasonably detailed proofs of decision • Covers factors Fig. 14.4

THREE CONNECTIONS Makes many (3) connections between global theory, research and Case details

3

ADEQUATE CONTENT • Adequate case analysis • Assertions are of adequate relevance to the case • Adequate proofs of assertions • Covers factors Fig. 14.4 with adequate reasoning

FEW ERRORS • Few errors; meaning not impeded • Confident use of grammar, punctuation, mechanics, usage • 1-3 spelling errors • Language use conveys message • APA (in-text citation) Turn-it-in Score is GREEN

TWO CONNECTIONS Makes some (2) connections between global theory, research and Case details.

2

UNSATISIFACTORY CONTENT • An incomplete or case analysis • inadequate assertions of some relevance to the case • Inadequately detailed proofs • Did not cover all required factors Fig 14.4

One CONNECTION Makes few (1) connections between global theory, research and Case details

0

LITTLE OR NO CONTENT • No case analysis • Few or little assertions • Little or no proof • Little attempt to address the factors Fig 14.4 • Turn-it-in is YELLOW or RED

UNCLEAR • Incoherent sentence flow • Incoherent sentence structure • Broken language use and word choice Turn-it-in Score is YELLOW or RED

/ 5 X 80 = / 5 X 10 = / 5 X 10 = Turnitin Index: