DECISION 3 - MARKET ENTRY MODE

Global 6065 - Decision 3

Decision 3 – Written Portion Rubric Name: Grade: Cate- gory

Content (60%) Professionalism (20%) Comments Connections (DATA 20%)

4.75 - 5

EXEMPLARY CONTENT • Sound and specific proofs that fully support entry mode decision • Exemplary critical and strategic thinking is evident that support 4 Factors that weighed heavily in your decision. • Decision Summary is exemplary in strategic analysis and action

ERROR FREE • No errors • Assured command of grammatical structures, punctuation, spelling, mechanics, usage

• Language use enhances message • APA (in-text citation) • Turn-it-in Score is “Blue” • Fully coherent paragraph structure

OUTSTANDING CONNECTIONS Makes numerous (4+) connections between global theory, research and Case details

4 – 4.5

STRONG CONTENT

• Thoughtful assertions that relate closely to the case • Reasonably detailed proofs of decision • Covers 4 factors that weighted heavily in your decision • Strong Decision Summary underscores strategy and action

FEW ERRORS • Few errors; meaning not impeded • Confident use of grammar, punctuation, mechanics, usage

• 1-3 spelling errors • Language use conveys message • APA (in-text citation) • Turn-it-in Score is GREEN • Paragraph structure obvious

FEW CONNECTIONS Makes many (3) connections between global theory, research and Case

details

3.0 - 3.5

ADEQUATE CONTENT

• Assertions are of adequate relevance to the case • Covers 4 factors Adequate Summary, learner demonstrates some disconnectedness in the strategic thinking and action

TWO CONNECTIONS Makes a couple of (2) connections between global theory, research and Case

details.

1.5

UNSATISIFACTORY CONTENT • An incomplete or case analysis • inadequate assertions of some relevance to the case • Inadequately detailed proofs • Did not cover all required factors

Summary is weak or missing

No Bibliography or; Turn-it-in score is Yellow; and or Language is weak and does not convey understanding

FEW CONNECTIONS Makes a single (1) connections between global theory, research and Case

details

Model – Figure 9.1 Factors that affect foreign market entry

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