DECISION 3 - MARKET ENTRY MODE
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Decision3AUDIOINSTRUCTIONS_fullandfinal.pptxDecision #3
Market Entry Mode
Decision on how do you go into the country you selected in decision #2
Slide 9.‹#›
Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017
Figure 9.1 Factors affecting the foreign market entry mode decision
Slide 9.‹#›
Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017
Decision #3
Market Entry Mode Decision
Slide 9.‹#›
Svend Hollensen, Global Marketing, 7e © Pearson Education Limited 2017
