DECISION 3 - MARKET ENTRY MODE

Global Market Strategy – MGMT - 6065

Group 10

Decision 2

Team members - Radhika Lotankar

- Akhil Chapala

Date - December 3rd, 2017

Professor's Name - Dr. G. Chopra

Part ONE –BERI Analysis

Matrix with the 7 BERI criteria to analyze 5 countries German, Sweden, Denmark, Netherlands and Poland. Measuring the criteria and weighting, using a 5-point ranking (0-4)

Political Stability

Political stability index (weak is -2.5 and strong is 2.5) 2015

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	0.72	2
Sweden	097	2.05
Denmark	0.89	2.02
Netherlands	0.93	2.03
Poland	0.87	2.02

Ref-http://www.theglobaleconomy.com/rankings/wb_political_stability/#Germany

Economic Growth

Economic Growth index (weak is -2.5 and strong is 2.5)

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	1.85	2
Sweden	3.18	3
Denmark	1.29	1.85
Netherlands	2.14	2.15
Poland	2.68	2.50

Ref - http://www.theglobaleconomy.com/rankings/economic_growth/

Inflation

Rating for Inflation (weak is -2.5 and strong is 2.5)

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	0.5	0.50
Sweden	1.0	1
Denmark	0.3	0.35
Netherlands	0.3	0.35
Poland	0.6	0.60

Ref- http://www.theglobaleconomy.com/rankings/inflation/

Currency Convertibility.

Rating for currency convertibility (The highest value was in the USA: 18569.)

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	3466.76	2
Sweden	511.0	0.50
Denmark	306.14	0.30
Netherlands	770.85	0.70
Poland	469.51	0.40

Ref-http://www.theglobaleconomy.com/rankings/GDP_current_USD/

Balance Payment.

Rating for balance payment (The highest value was in Japan: 57.85 percent)

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	1.69	0.3
Sweden	4.45	0.4
Denmark	3.30	0.3
Netherlands	7.99	0.7
Poland	13.01	0.13

Ref-http://www.theglobaleconomy.com/rankings/bank_credit_to_government/

Gross National Income

Rating for Gross National Income (per US $)

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	$49,090	4.5
Sweden	$48,700	4.3
Denmark	-$50,660	4.8
Netherlands	$49,410	4.5
Poland	$25,870	2.8

Ref- https://en.wikipedia.org/wiki/List_of_countries_by_GNI_(PPP)_per_capita

Labour cost/Productivity

Rating for Labour cost/Productivity.

Students Rating Index 5-point ranking (0-4)

Countries	Web Rating Index	Students Rating Index
Germany	57.36	3.0
Sweden	55.28	3.0
Denmark	55.75	3.0
Netherlands	60.06	4.0
Poland	25.81	2.0

Ref- https://en.wikipedia.org/wiki/List_of_countries_by_GDP_(PPP)_per_hour_worked

Collectable data of the top 3 countries .

· Germany

· Sweden

· Denmark

Germany

Germany’s inflation depends on their purchasing value file. The record says that the measurement depends on the buyer who spends on a market merchandise and enterprises.

As Germany is more into engineering, the economy keeps on being more grounded and encounters high development in import and export market. Its political system is currently seeming to be stable. Its currency (euro) stability is very important as Germans are assume control worldwide markets, additionally stability is cost, and development is the principle point objective for them.

Sweden

The inflation rate in Sweden depends on the purchaser’s price index, the estimation of the expansion is done on the bases of the percentage rise in the consumption compared to the analyzed risen period.

Sweden's economy relies upon its import and export fare with the foreign. As Sweden is more into the auto mobiles and chemical good, so the economy apparently is stable. The Swedish krona is practically equivalent to the euro and henceforth is ended up being steady with the foreign business the country deals with.

Denmark

The expansion rate depends on the Danish utilization as the normal purchaser rate spend is considered before indicating the inflation. As Denmark has a blended economy and is into natural resources and oil, so the economy depends in the services and manufacturing. Denmark’s will embrace the euro in close by future however starting at now the economy is great and its standard with the krona is valuable.

Part TWO: Secondary Market Screen

In the first place organize includes screening a generally vast number of nations on the premise of a select. Identifying market opportunities is the significant components in the universal advertising condition, this area is worried about distinguishing market openings.

In any case, as observed prior, the business sectors may change with changing political positions. This includes vulnerability in the fact that the locked door opens for more opportunities and prominent the risk of success.

Objectives of SSC

The targets of this section are:

· Worldwide data framework can help lessen vulnerability in basic leadership

· Portray the procedure of worldwide advertising research

· Demonstrate the issues related with leading worldwide advertising research.

Market Screening in Context

Market screening is one of numerous steps in the internationalization process. That includes

seeing a positive or negative boost to internationalize, undertaking screening of business sectors to create a short-list, performing top to bottom research on and examination of the short-recorded market, last choice of the market or markets to enter; choice of the method of section; development in a portion of the as of now entered remote markets.

Specific secondary screening criteria for three countries

Being European countries, all are politically stable in their business and the currency rate also remains to be stable and so does the business. Rating for all this top three countries remains similar.

Rating Index 5-point ranking (0-4)

	Countries	Rating of the criteria
1.	Germany	2.5
2.	Sweden	2
3.	Denmark	2

Specific Secondary screening criteria – Germany

The optional market has long limit offers applicable system at a sensible cost. There is liquidity up to a stretch in bond market. It is also being notices that an European subsidizing and market could be a reasonable beginning stage for additional coordination.

Other than guaranteeing that German Government securities can be exchanged whenever, it is similarly essential that purchase and offer requests can be executed at equitable costs. In this regard, there are no other settled salary securities on the European capital market whose value quality is to that of German Government securities.