Please respond if you can answer in 10 hours

Write 350 words on the main topic and respond to the given article with 250 words.

1) Write 350 words with 3 peer reviewed references in APA format

Discuss the phrase “let the buyer beware” and its relationship to an ethical marketing perspective..

Please focus on the following points for main topic and response

· Be familiar with the various approaches to Marketing Strategy

· Be able to create and implement a Strategic Marketing Plan

· Have a working knowledge of Product, Place, Price and Promotion Strategies

· Understand the relationship between Marketing and other functional areas

2) Respond to 1st article with 250 words

Marketing is an ethical action in the sense that it aims at finding and providing ways to meet the desires and wishes of individuals, thus broadening their independence and seeking to serve their personal and social interests (Chau & Lennon, 2011). However, this centrality of the customer, which gives the marketing role an optimistic ethical tone, often warns one about its weakness in relation to the knowledge of the provider and other resources which is asymmetrical and unequaled. In 1962, John F Kennedy proposed four consumer rights: protection (security and non-observable failings), facts (including applicable expertise and disclosure), the option (in compliance with competition diversity), and remedy (or to be heard or compensated) (Hale, 2015). In addition, the Commission's judgment was based on the following factors.

Ethical conclusions about the different facets of marketing are reached from the basic concern to value people and their interests. Market research should therefore not only exemplify reverence for authenticity and exactness, but also reverence for their uniqueness, nor impose on them, nor impose their own physical and psychological privacy. Again, it is advisable not to use deceitful methods or fake interviews or to hire employees of other firms to access their company secrets in the course of gaining company intelligence. The safety considerations, including health warners and falsification and child-proof wrapping, should be considered regularly for the management of products (Chau & Lennon, 2011). Details on essential product quality, including content, additives, and any substitutes or upgraded goods that are expected should be given in due course. Respect for company recipients often impacts product diversity and competitiveness and requires not just the integrity and honesty of distinctions that are being drawn up, but also the deceit that contributes to decreasing goods in size while retaining set costs and multiple packaging features like slack and scrappy packaging.

From an ethical standpoint rather than sales gimmickry should participation of environmental sensitivities, which includes raw materials, processing and disposal and recycling of goods, be more ethical, and genuinely represent growing environmental sensitivities and aspirations of consumers and community as a whole. Companies who want to provide an ethical profile in their ads often take precautions to include reactions and solutions, including timely product notifications and reminders if appropriate (Chau & Lennon, 2011). Many of these legal observations are clear enough. However, one of the challenging questions of marketing ethics probably concerns the pricing of goods and the resolution of what can be deemed to be a fair price or an acceptable cost return. If a word benefit is meaningful, it means that the expense of good is ethically limited. How separate business practices are defined specifically means that consumers and others may be overcharged and therefore unethically advantaged. Predatory pricing to ruin a rival, interference in the setting of prices by a business member, opposition to price maintenance of products as for books and non-prescription drugs, price disparity of various areas of the market (Hale, 2015). Maybe it reveals that competitiveness and the probability of buyer preference lies a key element in evaluating the ethics of price non-luxuries. In other words, it would focus on what alternative is open to them to imply that an ethical price for needs is merely what people are willing to pay. This can be addressed by how much the product needs and whether you have the ability to buy the product at a fair price.

References

Hale, G. E. (2015). Let the Buyer Beware: Governors, Career Paths and Public Corruption in Ten States. Public Integrity, 17(2), 131–141. https://doi.org/10.1080/10999922.2015.1000105

K. W. Chau, & Lennon H. T. Choy. (2011). Let the Buyer or Seller Beware: Measuring Lemons in the Housing Market under Different Doctrines of Law Governing Transactions and Information. The Journal of Law & Economics, 54(S4), S347. https://doi.org/10.1086/661941