DB #4
twinmaker305
DB4.docxAfter reading through the resource articles on marketing, choose an organization using the SportsBusiness Journal (https://www.sportsbusinessdaily.com/Journal.aspx)
and briefly describe it to your peers. Explain how the five principles of sports marketing relate to your chosen organization. What are the marketing strategies that were used?
When responding to your peers, discuss how the marketing strategies of their organization are similar or different from the strategies employed by your selected organization. Which strategies appear to be the most effective? Explain.
Kenyatta Burrus posted Jul 24, 2019 6:49 PM
Subscribe
Hello Everyone,
The Organization that I like to discuss is the Boston Celtics. The team has won many Championship in the past, but in present time they are struggling a little. Larry Bird, Parrish, Johnson was the face of the organization in the past with converse sponsoring the team, while winning championships put the organization in a place of succeeding. In present time they had to find a way to change the game, which is hiring the first women coach in organization history.
With equality going all over the world more now than ever, I think this is the right time to have a women coach. That will actually bring sales higher than usually because its something new that everyone would like to see how a women can interact with the men, plus to see how the men respond to the woman coach orders. Tickets sale should bring more women in, as a group or with their families. Boston Garden is a big name stadium so now you can sale women merchandise in it, for business, business casual, or athletic gear.
Bring a women in on the coaching staff opens up a lot of doors for women and other brand to come in to sponsor the Celtics. Opportunity for women products to be advertise which would bring more women in the building, also offering giveaways and promotion at every game.
