MBA Master

1.Why We Buy

You will use EBSCOhost to find one article describing a firms’ product strategy. Cite and summarize that article in this post.

In your initial post…Discuss why this is the case, citing specific real-world examples of products that have been successful and products that have been unsuccessful.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

2.Positioning Your Product

Choose a product with which you are familiar, preferably one in your industry, and explain how it might be repositioned. Indicate its current position in the market, a desired position, and how you would manage the repositioning effort. Explain the reason for positioning and repositioning products.

In your initial post…Cite and summarize a scholarly article pertaining to marketing management as your basis for your reasoning. Be sure to cite your article.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

3.Branding Strategies

How do customer relationships fit into a vision for a given product and the overall organization? How does an organization use this relationship to meet customer satisfaction through branding and advertising?

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Be sure to cite your source.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

4.Effective Marketing

For this discussion forum, pretend that you work for a marketing firm. Knowing that effective marketing is of increasing importance in today's competitive environment, how would you advise your firm to more effectively market to organizations? Describe for us your firm, products, competition, and the organizations to which you will be appealing. As you make your case, back up your argument by citing at least one scholarly article pertaining to marketing management.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses? What advice or tips would you offer your peers, to help them be more effective? What topics from the textbook did your peers include in their posts?

5.Channel Distribution

What are the various types and functions of marketing intermediaries? Which are more important for large businesses and why? Which are more important for the small business and why? How could additional marketing channel options help you better serve your target market?

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Give specific examples, and be sure to cite your source.

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

6.Communicating

Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing.

In your initial post…Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated marketing communications strategy and define at least two advantages and two risks to using social media to sell computers to business customers. Give specific examples showing how this has played out with real businesses.

Follow up posts… After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

7.Marketing Reliability

Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage.

In your initial post…Provide a synopsis for your case and evaluation of your results, using a scholarly article found on EBSCOhost as your basis for your reasoning. Give specific examples from your source (and be sure to cite your source).

Follow up posts…After your initial post, read over the responses posted by your peers and your instructor. Select at least two different posts, and address the following in your responses: Is there a common theme in your peer’s responses?

•@Each answer should be at least 300 words

• The majority of your post must be original words, thoughts, and ideas

• Identify the source of all information that you use for each answer