worksheet complete and reflection at the end

Day 7

HEALTH COMMUNICATION EVALUATION RESEARCH

Evaluation Research

Homework

AGENDA

PROGRAM

EVALUATION

ACTIVITIES....

USEFUL

FEASIBLE

ETHICAL

ACCURATE (CDC, 2010)

WHAT IT IS?

How is it Done?

ID Program Elements to Monitor

Select Key Evaluation Questions

(CDC, 2010)

Determine How Info will be Gathered

Develop a Data Analysis & Reporting Plan

Develop a Timetable & Budget

ID Program Elements to Monitor

MONITORING /PROCESS

EVALUATION

REACH

FIDELITY

WHO , HOW , WHAT ,

WHETHER

(CDC , 2010)

WHAT DO SOME BASIC EVALUATION QUESTIONS

INCLUDE?

WHAT SHOULD YOU FIND OUT FROM

STAKEHOLDERS?

Select Key Evaluation Questions

(CDC, 2010)

Determine How Info will be Gathered

EXPERIMENTAL DESIGNS

CORRELATIONAL DESIGNS

QUASI-EXPERIMENTAL DESIGNS

CASE STUDY DESIGNS

QUANTITATIVE QUALITATIVE

(CDC, 2010)

DEVELOP A DATA ANALYSIS & REPORTING PLAN

INCLUDE HOW THE DATA FOR

EACH MONITORING &

EVALUATION QUESTION WILL BE

CODED , SUMMARIZED &

ANALYZED

DESCRIBE HOW MONITORING &

EVALUATION DATA WILL BE

REPORTED

(CDC, 2010)

DEVELOP A

TIMETABLE &

BUDGET

YOUR TIMELINE SHOULD

COVER . . . .

(CDC, 2010)

YOUR BUDGET SHOULD

INCLUDE . . . .

(Kreps , 2014)

EVALUATION RESEARCH CAN

ANSWER...

THE NEED FOR EVALUATION DATA

ID Problems Guide design interventions

Examine costs & benefits

Advocate for needed support

(Kreps , 2014)

(Kreps , 2014)

THE NATURE FOR EVALUATION

DATA

Good evaluation data provides health COM program providers with critically important information regarding the following...

VALIDITY OF EVALUATION RESEARCH

(KREPS , 2014 )

No research is better than research done poorly

Consider limitations of research

Internal validity

External validity

(Kreps , 2014)

FORMATIVE & SUMMATIVE

EVALUATION RESEARCH

"formative research looks at key parts of health communication interventions, providing a microscopic analysis of individual components and influences of the programs, summative research looks at the big picture of the overall influences of health communication intervention programs."

METHODOLOGICAL ISSUES...

(KREPS , 2014 )

Cross-Sectional Data Self-Report Data

Tangential Variables Shallow Data

CH . 3 , PP . 85-98

CH . 7 , PP . 221-223

PERRAULT & CLARK

(2018 )