worksheet complete and reflection at the end
John K123
Day6.pdf
Day 6
HEALTH COMMUNICATION RESEARCH DESIGN
AGENDA
Review/Updates
Research Designs
Health Communication Education Podcast Project01.
02.
03.
SIT WITH YOUR GROUP TODAY!
HEALTH COMMUNICATION EDUCATION PODCAST PROJECT
TAKE 5 MINUTES TO EXCHANGE & SCHEDULE
YOUR FIRST MEETING!
review/updates! D A Y 1 : HEALTH COMMUNICAT ION JOBS
D A Y 3 : WHY DOES HEALTH L ITERACY
MATTER : RESEARCH F IND INGS
D A Y 5 : DIFFERENT L INKS WITHIN E I
What is a research
design?
STRATEGY
DEFINE STUDY TYPE
FRAMEWORK
WHAT I S KNOW
N...
ONTOLOGY
EPISTEMOLOGY
( W R I G H T E T A L . , 2 0 1 6 )
"WHAT CAN WE KNOW?"
"HOW CAN WE KNOW?"
METHODOLOGY
"WHAT APPROACH SHOULD BE USED?"
DATA COLLECTION
& ANALYSIS METHODS
"WHAT SPECIFIC TOOLS SHOULD BE USED?"
( W R I G H T E T A L . , 2 0 1 6 )
TEST THEORY QUAL OR QUANT?!
THEORY AS A LENS
DATA AND BUILD UP DESCRIPTION, THEORY, OR EXPLANATORY
MODEL (LOGIC_INDUCTIVE &/OR DEDUCTIVE)
GENERAL ARGUMENTS & CONCEPTS (LOGIC_DEDUCTIVE)
GENERALIZE FINDINGS (PURPOSE OF RESULTS)
SPECIFIC ATTENTION TO INDIVIDUALS, GROUPS, CONTEXTS, OR
CULTURES (PURPOSE OF RESULTS)
EVIDENCE OF VALIDITY AND RELIABILITY (RIGOR)
SPECIFIC FRAMEWORKS, TERMINOLOGY & CRITERIA (RIGOR)
OBJECTIVITY
REFLEXIVITY LARGE, RANDOMLY, GENERATED SAMPLES
PURPOSIVE SAMPLING
( W R I G H T E T A L . , 2 0 1 6 )
SURVEY RESEARCH
important
attitudes, beliefs, and activities
multitude of ways
federal agencies utilize surveys to
track diseases
concerns about the validity of self-
response measures
use supplemental research
TEXTUAL ANALYTIC RESEARCH
analyze language, symbols, numbers,
nonverbals
observational strategies
content analysis, interaction analysis,
discourse analysis, rhetorical criticism
existing records (e.g., books,
audiotapes, etc.)
DIVERSITY OF METHODS FOR HEALTH COMMUNICATION RESEARCH
EXPERIMENTAL RESEARCH
difficult to represent all relevant variables
concerns with external validity
limited depth of analysis
tight control and observation of small
influences
little understanding
standard for large-scale
other methods that provide a deeper
understanding of the health COM process
( K R E P S , 2 0 1 1 )
ETHNOGRAPHIC RESEARCH
observations and interviews
enrich understanding of processes
and motivations which influence
health
depth of analysis
weakness is the generalizability
MULTIMETHODOLOGICAL
RESEARCH
mixed methods
capture complexities of health
communication
increase the sophistication and
influence of research in health
communication
META-ANALYSIS
a powerful method for secondary
research
clear implications for the
development of health
communication interventions and
policies
( K R E P S , 2 0 1 1 )
DIVERSITY OF METHODS FOR HEALTH COMMUNICATION RESEARCH (CONT.)
