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HEALTH CAMPAIGNS: CREATING & EVALUATING

Day 33

Review Ch. 8 Review Activity Homework

AGENDA: 1. 2. 3. 4.

Public Health Public health: prevention of disease and illness among groups of people.

Creation of public policy regarding health issues and tracks diseases _________________

Public health services (CDC)

(Lillie; Mattson & Hall, 2011)

Health Campaigns

Health campaign Seeks to promote public health Targets beliefs, attitudes, or behaviors

________- acceptance of something as true or not ______- positive or negative feeling about something ________-actions

____________ Goes beyond health education to involve health information and environmental support/resources for health

(Lillie; Mattson & Hall, 2011)

Messaging Model for Health COM Campaigns

4 phases of the health campaign process

1. Establish a working group and ____________ 2. Strategic planning from____________ 3. _________________ and evaluation 4. ______________on process evaluation and outcome evaluation

(Lillie; Mattson & Hall, 2011)

Messaging Model for Health COM Campaigns

(Mattson & Hall, 2011, p. 253)

Phase 1: Establish a Working Group

_________: core team for strategic planning and advising

Includes stakeholders, health experts, organizational officials, community partners

_________: orgs and businesses who have an interest in the campaign

Provide resources:

(Lillie; Mattson & Hall, 2011)

Phase 2: Strategic Planning

Strategic plan: campaign goal and plan of action _______ analysis:

S_______ and w______of campaign team (internal to team) O_____ and t______ (external to campaign)

Ex. grassroots support or resistant audience

__________: research to form strategies, select target audiences, and develop marketing strategies

(Lillie; Mattson & Hall, 2011)

Phase 2: Strategic Planning CONT.

Needs assessment: process to understand and determine a community’s/population’s health issues Pre-campaign gather info from

Key informants community forum survey _________: already existing statistics

(Lillie; Mattson & Hall, 2011)

Phase 2: Strategic Planning CONT.

Messaging process: after determining baseline attitudes, beliefs, and behaviors of target groups, the team can design messages Messages should be:

______: encourage the intended audience to notice _______: encourage the audience to act or not __________: determine if suggested behavior can be done successfully in his/her community

Response-efficacy: promotes that a strategy works Self-efficacy: promotes an individual’s confidence in their ability to perform a recommended task

(Lillie; Mattson & Hall, 2011)

Phase 2: Strategic Planning: Messages should be (CONT.)....

Environmental, con’t ________: what individuals believe other people normally think or do _________: refers to the impact of norms on behavior; most prefer to fit in

________: message have to be culturally sensitive and encourage behaviors that the population accept __________: considers if the team has resources to create and disseminate the message

(Lillie; Mattson & Hall, 2011)

Phase 2: Strategic Planning (CONT.)....

Testing & Retesting Messages Once designed, you need to test the message Then tweak Then redesign Message strategies:

_______: messages pushed out to the audience; all info provided _______: messages designed to entice the audience to seek more info “for more info, call XXXX”

(Lillie; Mattson & Hall, 2011)

Phase 3: Implementation &

Evaluation Implementation activities:

Message production Message dissemination Campaign team meetings with staff, working groups, and partners _________: ongoing tracking and evaluation of campaign activity

Outcome evaluation

(Lillie; Mattson & Hall, 2011)

Phase 4: Correction Loop

The team reflects on what went well, what could be improved How the campaign is evaluated should be part of _____ in that phase, they should determine what are important markers of success; actually do that measurement in _____

(Lillie; Mattson & Hall, 2011)

Wednesday

Read Haas et al. (2011)

RA 19 Due April 7th (WED) by 11:59 pm ET