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Variable name
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Description
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Feature type
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Page Popularity/likes
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Defines the popularity or support for the source
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Page feature
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Page Checkins
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Describes how many individuals so far visited this place. This feature is only associated with the places eg:some institution, place, theater etc.
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Page feature
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Page talking about
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Defines the daily interest of individuals towards source. The people who actually come back to the page, after liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.
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Page feature
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Page Category
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Defines the category of the source eg: place, institution, brand etc
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Page feature
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Feature 5 – Feature 29
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These features are aggregated by page, by calculating min, max, average, median and standard deviation of essential features.
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Derived features
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CC1
|
The total number of comments before selected base date/time
|
Essential feature
|
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CC2
|
The number of comments in last 24 hours, relative to base date/time.
|
Essential feature
|
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CC3
|
The number of comments in last 48 to last 24 hours relative to base date/time.
|
Essential feature
|
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CC4
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The number of comments in the first 24 hours after the publication of post but before base date/time
|
Essential feature
|
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CC5
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The difference between CC2 and CC3
|
Essential feature
|
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Base time
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Selected time in order to simulate the scenario
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Other feature
|
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Post length
|
Character count in the post
|
Other feature
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Post Share Count
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This features counts the no of shares of the post, that how many peoples had shared this post on to their timeline.
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Other feature
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Post Promotion Status
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To reach more people with posts in News Feed, individual promote their post and this features tells that whether the post is promoted(1) or not(0).
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Other feature
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H Local
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This describes the H hrs., for which we have the target variable/ comments received.
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Other feature
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Post published weekday
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This represents the day (Sunday...Saturday) on which the post was published.
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Day of the week (Categorical)
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Base Date Time weekday
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This represents the day(Sunday...Saturday) on selected base Date/Time.
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Day of the week (Categorical)
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Comments
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The no of comments in next H hrs.(H represents H Local).
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Target Variable
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