Facebook Volume prediction

profilevrm
DataDictionary.docx

Attribute Information:

Variable name

Description

Feature type

Page Popularity/likes

Defines the popularity or support for the source

Page feature

Page Checkins 

Describes how many individuals so far visited this place. This feature is only associated with the places eg:some institution, place, theater etc. 

Page feature

Page talking about

Defines the daily interest of individuals towards source. The people who actually come back to the page, after liking the page. This include activities such as comments, likes to a post, shares, etc by visitors to the page.

Page feature 

Page Category

Defines the category of the source eg: place, institution, brand etc

Page feature

Feature 5 – Feature 29

These features are aggregated by page, by calculating min, max, average, median and standard deviation of essential features.

Derived features

CC1

The total number of comments before selected base date/time

Essential feature 

CC2

The number of comments in last 24 hours, relative to base date/time.

Essential feature 

CC3

The number of comments in last 48 to last 24 hours relative to base date/time.

Essential feature 

CC4

The number of comments in the first 24 hours after the publication of post but before base date/time

Essential feature 

CC5

The difference between CC2 and CC3

Essential feature

Base time 

Selected time in order to simulate the scenario

Other feature 

Post length 

Character count in the post

Other feature 

Post Share Count

This features counts the no of shares of the post, that how many peoples had shared this post on to their timeline.

Other feature 

Post Promotion Status

To reach more people with posts in News Feed, individual promote their post and this features tells that whether the post is promoted(1) or not(0).

Other feature 

H Local

This describes the H hrs., for which we have the target variable/ comments received.

Other feature 

Post published weekday

This represents the day (Sunday...Saturday) on which the post was published.

Day of the week (Categorical)

Base Date Time weekday

This represents the day(Sunday...Saturday) on selected base Date/Time.

Day of the week (Categorical)

Comments

The no of comments in next H hrs.(H represents H Local).

Target Variable