Assignment 4

Lucky Strike Casino Resort Guest Survey

1. Is this visit your first visit to Lucky Strike?  Yes  No 2. Including this visit, how many times have you visited Lucky Strike in the past six months?  1-5  6-10  11-15  16-20  21-25  Over 25 times 3. Other than Lucky Strike, which of the following casinos do you visit on a regular basis? (Please check all that apply)   Casino 1  Casino 6  Casino 11  Casino 16   Casino 2  Casino 7  Casino 12  Casino 17   Casino 3  Casino 8  Casino 13  Casino 18   Casino 4  Casino 9  Casino 14   Casino 5  Casino 10  Casino 15 4. How long were you in the casino (Lucky Strike) today? hours

5. If you visited any of Lucky Strike’s restaurants today, which did you visit? (Please check all that apply)

 Lucky Strike Buffet  Lucky Strike Steakhouse  Lucky Strike Cafe  Lucky Strike Grille  Lucky Strike Coffee Shop

 6. Based on your experience, how do we rate in the following areas? If you don’t have experience with an area, please skip it and go to the next one. Excellent (A) Good (B) Average (C) Fair (D) Poor (F) Timeliness of beverage service . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Slot machine selection. . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall slot experience . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Slot payouts . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Players Club service . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall cashier’s cage experience . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Table games service . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall table games experience . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Live entertainment quality . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Casino cleanliness . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall property cleanliness . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Food service . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Food quality . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Food value . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Lucky Strike Buffet choices . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Hotel staff service. . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall hotel front desk experience . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Hotel quality . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Hotel room cleanliness. . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Parking availability. . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Valet parking service . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Safety and security . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Quality of Players Club mail offers . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Value of Players Club point system . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Slot attendant availability . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall guest service . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . . 

Overall visit experience . . . . . . . . . . . . . . . . . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . .  . . . . . . . . . . . .  7. Regarding your visit today, please indicate your level of agreement with the following statements: Strongly Neither Agree Strongly Agree Agree nor Disagree Disagree Disagree I was always greeted with a smile. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

I felt appreciated as a guest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

The staff went above and beyond my expectations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 

The staff used polite and courteous language . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  8. What most prompted your visit to Lucky Strike on this visit? (One response only please)

 To play the slots  To redeem a direct mail offer  To play the tables   Players Club benefits/offers  To watch the live entertainment  Other ____________________  To dine in one of our restaurants

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9. Are you a member of our Players Club?  Yes  No 10. Did you receive a complimentary today?  Yes  No 11. How do you typically find out about events and promotions at Lucky Strike? (One response only please)  Signs in casino  Billboard ad  Newspaper ad  Radio ad  Direct mail  Friends and family  Television ad  Internet  Other

12. Aside from visiting here, which one other regional area casino do you visit most often? (One response only please)   Casino 1  Casino 6  Casino 11  Casino 16   Casino 2  Casino 7  Casino 12  Casino 17   Casino 3  Casino 8  Casino 13  Casino 18   Casino 4  Casino 9  Casino 14   Casino 5  Casino 10  Casino 15 13. What is the primary reason you visit the casino you selected in Question 12 above? (One response only please)

 Convenient location  Restaurant quality/selection  Slot machine selection  Table games selection  My friends play there  Players Club offerings  Live entertainment  Overall atmosphere  Guest service  Slot machine payouts  Direct mail offers  Other_______________

  Hotel quality  Value of comps 14. Did you or do you plan to gamble here today (at Lucky Strike)?  Yes  No 15. Based on your expectations prior to arrival, how was your visit to Lucky Strike today?  Definitely exceeded expectations  Exceeded expectations  Met expectations  Didn’t meet expectations  Definitely didn’t meet expectations 16. Overall (including every aspect of your visit), how satisfied were you with your visit today?  Very satisfied  Satisfied  Neither satisfied nor dissatisfied  Dissatisfied  Very dissatisfied 17. How likely are you to visit Lucky Strike again?  Very likely  Likely  Neither likely nor unlikely  Unlikely  Very unlikely 18. How likely are you to recommend Lucky Strike to friends and family?  Very likely  Likely  Neither likely nor unlikely  Unlikely  Very unlikely 19. Compared to other casinos you visit, how would you rate the overall value at Lucky Strike?  Much better than others  Better than others  About the same as others  Worse than others  Much worse than others 20. If you have participated in a promotional event at Lucky Strike recently, how would you rate that event overall?

(Please skip this question if you haven’t recently participated in an event at Lucky Strike)  Excellent  Good  Average  Fair  Poor GENERAL INFORMATION A. What is your gender?  Male  Female B. How much do you typically spend “out of pocket” on gaming (tables, slots, and video machines) each time you visit Lucky Strike?  Less than $50  $50 - $99  $100 - $149  $150 - $199  $200 - $249  $250 - $299  $300 or over

C. What is your highest level of education?

 Less than high school  High School graduate  College-non graduate  College graduate Graduate school

D. What is your age group?  21-24  25-34  35-44  45-54  55-64  65-74  75 and above E. What is your annual household income before taxes?  Less than $20,000  $20,000 - $29,999  $30,000 - $39,999  $40,000 - $49,999  $50,000 - $59,999  $60,000 - $69,999  $70,000 - $79,999  $80,000 or over F. Where do you live? City State __________________________

Thank you very much for completing the survey. We value your opinion!