Data Visualisation Software
DATA4100
Data Visualisation Software
Lesson 2 Immersive environments and business
(virtual reality)
Lesson Learning Outcomes
1 Define virtual reality and immersive environments
2 Investigate immersion environments business
applications
3 Compare virtual reality software companies
4 Assess the applications & advantages of
immersion analytics
This Topic’s Big Idea
"The screen is a window through which one sees a
virtual world. The challenge is to make that world
look real, act real, sound real, feel real.“
- Ivan Sutherland
This Photo by Unknown Author is licensed under CC BY
Motivating Business scenario
Suppose that you are a data visualisation analyst in one of these industries
• Health
• Resources
• Retail
• Communications
• Education
• Technology
• You have been reporting to and training staff via static and interactive 3-D visuals, however you have found it is often inadequate.
• You want to go one step further by creating an illusionary environment that your work colleagues can step into.
• How will you make this happen?
What is an Immersive
Environment? L01 • Virtual reality (VR) is a “realistic and immersive simulation
of a three-dimensional environment, created using
interactive software and hardware, and experienced or
controlled by movement of the body.”
• VR is a type of immersion (or immersive) environment
(IE). By using the VR system, you are immersed in an
illusionary environment.
https://www.dictionary.com/browse/virtual-reality?s=t
https://en.wikipedia.org/wiki/File:Virtual_reality_game.png
What is an Immersive
Environment? L01 • Augmented virtuality is “Computer -generated imagery
that can be manipulated by the user.” E.g. deigning a
kitchen by moving virtual components via a touch screen
• Mixed reality is about augmenting real environments with
digital elements, e.g. Pokémon Go App
• Mixed reality can also be thought of as a type of immersion
environment
https://www.pcmag.com › encyclopedia › term ›
augmented-virtuality
https://simplicable.com/new/immersive-environment
T h is
P h o to
b y U
n k n o w
n A
u th
o r is
lic e n s e d u
n d e r C
C B
Y -N
C
Case study 1: Student learning
using an Imaginarium LO2
Business problem: Coomera Anglican College was having issues engaging their students so they turned to immersive visualization.
Solution: Immersaview designed a number of immersive environments.
“A climate-controlled, 360° imaginarium was built, featuring six laser projectors and cinema quality surround sound, a seamless 360° sensory experience without the need for wearable technology.”
Click on the link below to see the
imaginarium
https://youtu.be/94ga2HkV0KU
https://www.immersaview.com/work/
How realistic are these environments?
Case Study 2: AR – Trimble
Construction video
• Watch the video below about AR in the construction industry
• What advantage does this app give engineers when building new structures?
Case study 3: Mines Rescue
Training • Business problem: Mines Rescue NSW respond to underground
incidents on mining sites. The challenge was to create a number of
state-of-the-art training facilities, such that trainees could be safe, and
yet, be immersed in a hazard situation.
• Solution: Immersaview designed four “360 degree stereoscopic
theatres” with curved and half-dome displays.
– The rescue teams can participate in simulated emergencies
– Simulations can be stopped and restarted at any stage.
Case study 4: Glenlevit seamless
city-to-city tour display LO2 • Business problem: Glenlevit, a Scottish whisky producing company,
set out on a city-to-city tour of the US to promote their products. The challenge was to create an engaging display for potential customers attending their promotional events.
• Solution: Immersaview Warp, “which allowed for the content from a single PC to be seamlessly displayed on the curved projection surface, with precision geometry correction and edge blending.”
• The content was displayed on a 12.2 x 2.4 metre (40x8 foot) curved projection screen, so customers could sit back be immersed by the display and sample the drinks.
https://www.immersaview.com/work/
Activity 1: Workplace safety and
training using Oculus Rift VR
• Watch the video below about workplace applications of gaming VR technology.
https://www.youtube.com/watch?v=9gKznb6l_BU
Instructions: As a group
Q1. Describe immersive environments in your own words.
Q2. How is VR improving the work safety training in this case?
Q3. What elements (objects, odours and sounds), would have to be considered by a VR programmer when simulating a factory fire using this technology e.g. Factory floor layout.
Considerations when creating an
immersive environment
• Attention to detail
– List of all components required
– Create sensory richness
• Audience transformation
– How will the environment transform the user?
– What role is each person taking in the simulation?
• Look at the original aspects of the space available
• Allow the user to make decisions in the IE
• Chose the software/hardware fit for purpose
https://www.forbes.com/sites/sethporges/2016/06/09/the-6-secrets-to-creating-a-truly-immersive-
experience/#564bf9693918
This Photo by Unknown Author is licensed
under CC BY-SA-NC
VR Companies
• Vive: https://www.vive.com/au/
• Unreal: https://www.unrealengine.com/en-US/
• Unity: https://unity.com/
• Microsoft HoloLense: https://www.microsoft.com/en- us/hololens
• 7DX: https://7dx.co/
• Start Beyond: https://www.startbeyond.co/
c
Activity 2: More VR companies
• Oculus.com
• VironIT
• Next/Now
• Groove Jones
• Immersaview
Instructions: As a group, explore the applications on the Oculus,
Immersaview or VironIT website.
Q1: How do these companies compare in terms of the diversity of
products/applications?
Q2. Which company would be best for simulating a job interview ?
Why?
Activity 3: Creating an immersive
environment Instructions: Form groups and choose an industry from the list below.
• Health
• Resources
• Retail
• Communications
• Education
• Technology
1. Think of an application in the industry that you have chosen, e.g. Scrub
nurse training in Health.
2. Assuming that you will be partnering with one of the VR companies,
write down the specifications for an immersive training environment
relevant to the application, e.g. you want to simulate a surgical theatre
environment for a scrub nurse
Immersive Analytics
Immersive Analytics enables you to engage with your data using virtual
reality or mixed reality?
Situated Analytics uses virtual data which is organised in relation to
objects, locations and people in the real world, e.g.
• Virtual labels on objects
• Using IoT to remind you what you need to buy at the shop
https://www.prnewswire.com/news-
releases/immersion-analytics-brings-dataviz-to-the-
magic-leap-one-300927255.html
Immersive Analytics Companies
• Virtualitics
• Immersionanalytics
• Visual Analytics Collaboratory
Activity 4: Immersive Analytics toolkit
IATK is an Immersive Analytics toolkit
• Uses menu-driven software
• Enables you to build interactive immersive visualisations
Watch the video below and answer the questions
https://www.youtube.com/watch?v=JQKkOzS-mTY
Q: Which plots are being built in this video?
Q2: What advantage does this toolkit have over general 3-D images?
Immersion Analytics in Healthcare P1, LO4
• Qlik Sense creates immersion analytics app for Heath care, to help
doctors with the next decisions
• The app shows feasible pathways of patient care
• Doctors can click on, or use voice, to enter data and get output
• Watch the video at
https://www.youtube.com/watch?v=1g1G2TjnJdw
Instructions: As a group answer these questions
Q1. Describe immersion analytics in your own words.
Q2. How does the input alter the possible pathways of care?
Q3. What do you see as the limitations of this US-based system?
VR in Healthcare P2, LO4
• Watch the video on image-guided surgery
• How is holographic projection touch screen helping these surgeons?
Immersion Analytics in
Manufacturing L04 Watch the video below on the application of immersion analytics to
manufacturing
https://www.youtube.com/watch?v=VwbG20pvPzY
Instructions: : Form a group and answer the following questions.
Q1. What sort of data is the user interacting with in this case?
Q2. What is the advantage of immersive analytics compared to standard
analytics in this case?
Q3. Can you think of another application of this technology?
Activity 5: Research into immersion
analytics • Monash University researchers are developing new immersive analytics
techniques & technology, to support decision making
• Watch the video below and answer the questions
https://www.monash.edu/it/our-
research/strengths/chic/research/immersive-analytics
Q1. How is immersive analytics described in this video?
Q2. How are the research group working with maps?
Q3. How is the technology used to improve chemical plants?
The benefits of Immersion
analytics for storytelling • Greater scale (multi-dimensional datasets can be
investigated easily)
• Better focus by surrounding the user with data attributes
(beside, above, behind, in front of them)
• Greater density of information can be displayed – easing
cognitive load
• Human-centred interpretation
• Greater engagement!
https://medium.com/badvr/why-vr-the-many-benefits-of-immersive-data-analysis-a8590f7b4284
https://webapps.stackexchange.com
Activity 6: Integration exercise
Instructions:
• In your groups, build on the work done in Activity 3.
• With reference to the industry and application you chose
in Activity 3, think of the data you would like displayed in
the immersive environment.
• For example, in the case of the scrub nurse, you may
want to have preparation time, training hours done,
measures of efficiency and cleanliness of the nurse.