| DATA COLLECTION PLAN |
| Question 1: | What are the instagram account top post categories? | Question 2: | What is the average number of likes per post | Question 3: | Is the number of likes increasing or decreasing over time? | Question 4: | What is the post categories with highest average of likes | Question 5: | Do posts with hashtag get more likes? |
| List the Measure needed to answer question 1: | Number of posts per category | List the Measure needed to answer question 2: | Average likes per post | List the Measure needed to answer question 3: | Average likes per post per month | List the Measure needed to answer question 4: | Average likes per category | List the Measure needed to answer question 5 | Average likes of posts with hashtags vs. without haghtags. |
| List the data needed to caculate Measure above | List of categories and count of post by category | List the data needed to caculate Measure above | Number of likes per post | List the data needed to caculate Measure above | Number of likes per post, month-year | List the data needed to caculate Measure above | Average Number of likes per category | List the data needed to caculate Measure above | Number of likes per post, hashtag on post (Yes/No) |
| Data element 1: | Post category | Data element 1: | Number of likes | Data element 1: | Number of likes | Data element 1: | Number of likes per post | Data element 1: | Number of likes per post |
| Continuous or Discreet (C or D) | NA | Continuous or Discreet (C or D) | D | Continuous or Discreet (C or D) | D | Continuous or Discreet (C or D) | D | Continuous or Discreet (C or D) | D |
| Input ot Output (I or O) | I | Input ot Output (I or O) | O | Input ot Output (I or O) | O | Input ot Output (I or O) | O | Input ot Output (I or O) | O |
| Data element 2: | Count by category | Data element 2: | NA | Data element 2: | Month-year | Data element 2: | Category | Data element 2: | hashtag on post (Yes/No) |
| Continuous or Discreet (C or D) | D | Continuous or Discreet (C or D) | NA | Continuous or Discreet (C or D) | NA | Continuous or Discreet (C or D) | NA | Continuous or Discreet (C or D) | D |
| Input ot Output (I or O) | I | Input ot Output (I or O) | NA | Input ot Output (I or O) | NA | Input ot Output (I or O) | NA | Input ot Output (I or O) | I |
| Graphical tool | Pareto chart | Graphical tool | NA | Graphical tool | Run chart | Graphical tool | Bar chart | Graphical tool | Bar chart |