answer a questions

DUNKIN’DONUTS COMPANY 2

Q1: What is the basic customer need provided by Dunkin' Donuts (DD) Sandwiches?

Offering sandwiches

Q2: What is the key situation faced by DD?

The development of more comfortable and effective delivery of sandwiches and other products, and hence the company carry out researches

Q3: List DD's Sandwiches main strength (consumer view)?

Correct ingredients, customer-friendly prices and also, they are made based on the customer preferences

Q4: List DD's Sandwiches main weakness (consumer view)?

The sandwiches are a little bit messier and also suggest they get increased on size and also improved on flavor

Q5: State DD's central marketing objective?

The DD company seeks to make products that suit their customers' needs in terms of price as well as quality.

Q6: Describe the typical customer purchasing behavior for Dominos (Choose one: Impulse, Habitual, Limited or Extended)

Impulse, Here the purchase gets associated with the purchase of low prices products commonly consumable, which happens frequently and of a natural product.

Q7: Make one value creation recommendation

In my opinion, should seek to assess the organization's performance to enhance the production of sandwiches and other products effectively in more massive amounts while maintaining quality. It can, therefore, form a good idea if the company mechanizes the processing of the products it offers

Q8: Make one value capture recommendation

The company could make use of the strategy of offering the products to the customers at a discounted price, which should also constitute open advertisements through roadshows. It helps to make the products more known to an extended group of people and increases the sales value

Q9: Make one value delivery recommendation

In the delivery sector, the company could make use of modern technology where orders get made through online platforms and get delivered instantly upon ordering.

Q10: Make one value communication recommendation

Have a good commercials that creates interest to attract consumers.