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Daniel Bueno

7/22/2019

ENGL- 1301-53331

Kandace Geldmeier

Chevy Suburban

The Chevrolet (General Motors) motor company has been in existence for over one hundred years making affordable automobiles competing with the other two major companies Ford and Chrysler. This company has earned the love from many Americans as they have learned to trust and depend on their vehicles for many decades. In this advertisement, Chevrolet is showing a family coming back from a trip to the desert and demonstrating that their Suburban is capable to transport the whole family and tow the ATV’s with the goal to convince you that their vehicles is a well-rounded family car.

The ad is showing a burgundy Chevy suburban hauling a couple of ATVs’ down the freeway at what it looks like to be a high speed since the image has this blur effect simulating the vehicles is moving. No words are used in this ad since the vehicle is placed in the image in a way that it makes it the most noticeable item and achieving it by blurring most of the image and focusing on their product and the trailer as an extension of their product. This image is trying to convince the audience that their product is the right balance between a family car and powerful vehicle capable of towing large amount of weight. Nowadays, SUVs and crossovers are more popular than ever outselling the once very popular sedan which at one point was considered the go-to for families. This ad is not only trying to sell you another car, it is trying to sell you a brand that has been in American’s hearts for decades. As mentioned before, Ford and Chrysler are the direct competitors and they too have similar products with a large fan base.

Chevrolet is using Logos as a rhetorical strategy by demonstrating the capabilities of their product in an appealing way. Most families would love to go on a trip together and enjoy the outdoors this summer and to be honest my family and I are one of those customers. The couple and the vehicle are coming across as a wealthy or successful family. After all, this vehicle is not cheap by any means and neither are the ATVs that they are hauling. This image is trying to represent an idea of what America should be. Chevrolet has done a great job showcasing their vehicles in billboards and on TV. They also have the slogan “Chevy Runs Deep” as they are trying to remind us that they run deep in our roots since most of us grew up riding in our parents Chevy which has proven that their vehicles are durable.

Most families are in the market for these types of vehicles, they have spacious interior, powerful engines and they come from a brand that has earned a good reputation. They are not the only company that offers this type of product so most importantly they are selling you a brand. At the end of the day most people will go for what they have been buying for years and not actually doing their research to see which brand offers the best of its class product. I believe that being a “fan boy” of a product or company is blinding us from reality.