Marketing assignment

Ministry of Higher Education

Colleges of Applied Sciences

Business Administration Program

Final Assessment - Semester Spring 2020

Following fill by the Lecturer:

Course Code :	BSMK2102
Course Title:	Marketing
Student’s ID Number:
Student’s Name:
Sending Date & Time:	On 3rd May 2020 @ 12 noon
Sending through:	CAS Mail / Black Board …….
Submission Week:	Week 16 / Week 17
Submission Date and Time:	Starting from 8 am 9th May 2020 and ending at 11am 14th May 2020
Marks Scored:
	20

Following fill by the Student:

Date & Time of submission :	On …May 2020 @ ….
Submitting through :	CAS Mail/ Black Board ………..

Questions - Answer any FOUR

(4 x 5 marks = 20 marks)

1. What do you mean by “Product Line”? Discuss product line for Samsung Company.

2. Assume any consumer product and discuss how the company segments its market and give a brief description/profile of the consumers of the product.

3. Pizza Hut was founded in June 1958 in Kansas, USA. Pizza Hut has been doing business in Oman since long time when they opened their first store in Muscat. Today many Pizza Hut stores sell pizza and other items across Oman. Factors such as culture that operate in the domestic market also exist internationally. Discuss the key cultural factors Pizza Hut had to consider as it expanded into Oman

4. Large retail stores like Carrefour and Lulu provide many offers and take customer opinion on their product and services. Why do you think retail stores like Carrefour and Lulu relies so much on surveys to track customer opinions, preferences, and criticisms? What are the advantages of online questionnaires versus traditional surveys conducted over the phone or through the mail?

5. Discuss any three development/ changes in Marketing scenario in Oman. Explain with an example.

Write your answer below:

Business Administration Program Final Assessment Semester Spring 2020

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