Critical discourse analysis

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This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed to third parties or posted on any website. Infringements of this rule should be reported to [email protected]

Assignment Brief Template Page 1 of 3

Faculty of Business and Law

Assignment Brief Academic Year 2017/18

Module Title: Managing Change Assignment Number

CW1

Module Code: 348SAM Assignment Title Individual Essay

Assignment Weighting

30%

Release Date: Monday 22/01/2018 Module Leader Dr. Inge Hill

Submission Date/Time:

02/03/2018, 18:00:00

Submission Time and Place:

Submission through Turnitin ONLY

Assessment Information This assignment is designed to assess learning outcomes 1 and 3:

1. Evaluate a sample of a business text by undertaking a critical discourse analysis. 3. Critically discuss a range of social processes involved in managing change.

This assignment is an individual assignment. This assignment requires you to answer the following two tasks: This document is for Coventry University students for their own use in completing their assessed work for this module and should not be passed to third parties or posted on any website. Infringements of this rule should be reported to [email protected]

1. Produce a critical discourse analysis of the 2012 CBI Scotland Dinner speech by Antonio Horta-Osorio, CEO of Lloyds Bank. [1300 words]

As core reference use McCabe, D. (2016) ‘Numericalizing the other: A critical analysis of a strategy discourse in a UK bank.’ Organization 23(4), 525-549. Select further academic journal articles and other reliable sources.

This assessment part weighs 60 %. 2. Propose an alternative discourse in the form of a letter from the bank’s employees to its CEO, re-presenting the approach to Change from the employees’ perspective. For the purpose of this exercise, assume that the CEO is Antonio Horta-Osorio. [500 words]. You may use the McCabe article and select other academic and other appropriate references for your answer.

This assessment part weighs 40 %. Word counts shown above are indicative and for guidance only. Please follow the separate assessment guidance (attached) and criteria below.

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Criteria for Assessment for the critical discourse analysis – Task 1

Criteria % 1. Content and thematic analysis 20 2. Application of theory evidencing wider reading

and research; use of academic references. 25

3. Critical discourse analysis of the speech and quality of the own argument

4. Clarity and coherence of writing, grammar and spelling and presentation; accurate citations and referencing following Harvard style..

Criteria for Assessment for the letter – Task 2

Criteria % 1. Content and themes 30 2. Application of discourse concepts evidencing

wider reading and research; use of academic references.

3. Clarity and coherence of writing, grammar and spelling and presentation; accurate citations and referencing following Harvard style.

See also the marking guidance for each course work task. Word Count The word count is 1800 words There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations, but excludes the list of references, words in tables and graphs. How to submit your assessment The assessment must be submitted by 18:00:00 on 02/03/2018. No paper copies are required. You can access the submission link through the module web. • Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care

to ensure that you have fully submitted your work. • All work submitted after the submission deadline without a valid and approved reason (see below) will be

given a mark of zero. • The University wants you to do your best. However we know that sometimes events happen which mean

that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to two weeks, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the resit period following the main Assessment Boards). You must apply before the deadline. You will find information about the process and what is or is not considered to be an event beyond your control at https://share.coventry.ac.uk/students/Registry/Pages/Deferrals-and-Extension.aspx

• Students MUST keep a copy and/or an electronic file of their assignment. • Checks will be made on your work using anti-plagiarism software and approved plagiarism checking

websites.

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GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT Plagiarism As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing, thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle. Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student’s work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences. Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Academic Personal Tutor or a member of the course team. Return of Marked Work You can expect to have marked work returned to you on Monday 19 March 2018. If for any reason there is a delay you will be kept informed. Marks and feedback will be provided online. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his / her review.