fashion retailer brand socail media analysis

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California State University Long Beach -Fashion Merchandising and Design

FMD 351: Fashion Promotion and Sales

Project 4: SOCIAL MEDIA

Name: /50

fashion company selected to research:

Directions:

Note: I am changing this project due to our online status. If you want to work with a partner that’s fine.

research table : research and critique how a selected fashion company uses social media.

A. Select a fashion designer/retailer brand which is heavily invested in social media.

B. Analysis

1. Website: Begin by evaluating your selected company’s website.

2. Table: Research the current social media used by the selected company. Record your research.

· Please use the included table to take your notes.

· TYPE it before you hand it in.

3. Critical thinking: Use lots of critical thinking. Think of yourself as having taken the job of Social Media Director of the company. You would first scan what is already being done with a critical eye then analyze what you see with what needs to be done.

C. ANALYSIS: After your research answer the following after your research:

· Is there consistency in their look and message?

· Which medium do they do best? Worst?

· Which medium does the best job of advertising?

· Which one does the best job of engaging the customer? Give examples. Worst?

· Suggestions? If you were the Social Media Director what would you change and why?

table OF FINDINGS

Select a prominent fashion brand (retailer or designer):

Do a media scan and answer the following questions:

Strengths

Weaknesses

Advertising

Suggestions

Website

SOCIAL MEDIA

Facebook

Twitter

Blog

Instagram

Pinterest

Mobile aps

Other (e.g.,YouTube):

C

ALIFORNIA

S

TATE

U

N

I

VERSITY

L

ONG

B

EACH

-

F

ASHION

M

ERCHANDISING AND

D

ESIGN

FMD

351:

F

ASHION

P

RO

M

OTION AND

S

ALES

P

ROJECT

4:

SOCIAL

MEDIA

N

AME

:

/

50

FASHION COMPANY

SELECTED TO RESEARCH

:

D

IRECTIONS

:

Note: I am changing this project due to our online sta

tus. If you want to work with a partner that

’

s

fine

.

RESEARCH

TABLE

:

RESEARCH AND

CRITIQUE HOW A SELECTED FASHION COMPANY USES SOCIAL

MEDIA

.

A.

Select a

fashion

designer/retailer

brand which is heavily invested in social

media.

B.

Analysis

1.

Website: Begin by evaluating your selected company’s website.

2. Table

:

Research the

current

social media used by the

selected

company.

Record your research

.

·

Please use the included

table

to take your notes.

·

TYPE it before you hand it in.

3. Critical thinking:

U

se lots of critical thinking. Think of yourself as having

taken the job of Social Media Director of the company. You would first

scan what is already be

ing

done with a critical eye then analyze what you

see with what needs to be done.

C

.

ANALYSIS: After your research a

nswer the fo

llowing after your research

:

·

Is there consistency in their look and message?

·

Which medium do they do best? Worst?

CALIFORNIA STATE UNIVERSITY LONG BEACH -FASHION MERCHANDISING AND DESIGN

FMD 351: FASHION PROMOTION AND SALES

PROJECT 4: SOCIAL MEDIA

NAME: /50

FASHION COMPANY SELECTED TO RESEARCH:

DIRECTIONS:

Note: I am changing this project due to our online status. If you want to work with a partner that’s

fine.

RESEARCH TABLE : RESEARCH AND CRITIQUE HOW A SELECTED FASHION COMPANY USES SOCIAL

MEDIA.

A. Select a fashion designer/retailer brand which is heavily invested in social

media.

B. Analysis

1. Website: Begin by evaluating your selected company’s website.

2. Table: Research the current social media used by the selected company.

Record your research.

 Please use the included table to take your notes.

 TYPE it before you hand it in.

3. Critical thinking: Use lots of critical thinking. Think of yourself as having

taken the job of Social Media Director of the company. You would first

scan what is already being done with a critical eye then analyze what you

see with what needs to be done.

C. ANALYSIS: After your research answer the following after your research:

 Is there consistency in their look and message?

 Which medium do they do best? Worst?