startup 9
niiki1
CustomerJourneyTemplate-YourExperienceDesign.pptxCustomer Journey Canvas
| Customer persona: Describe your user – typical age, gender, income, goals (desired benefits). DELETE THIS TEXT and type a brief description here. | Use Scenario: Describe your customer’s problem and how you intend to address it with your solution. DELETE THIS TEXT and type a brief description here. | ||||
| Touchpoints | Awareness | Assessment | Purchase | Use Experience | Post Use |
| What are they seeing/sensing? | |||||
| What are they doing? | |||||
| What are they thinking? | |||||
| What are they feeling? |
| Emotional Curve | Awareness | Assessment | Purchase | Use Experience | Post Use |
| Novel design that creates gain or reduces pain? | |||||
| Unfulfilled gain or experienced pain addressed by experience? |
Represent the reaction you expect your customer to have at each point in their journey. The line in the middle represents a neutral reaction. DELETE THIS TEXT AND SAMPLE CURVE so you can add your own.
