STARTUP 6

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CustomerJourneyTemplate-CurrentSituationVerion.pptx

Customer Journey Canvas – Current Situation

Customer persona: Describe your primary user (it’s ok if they are not your buyer) – typical age, gender, income, goals (desired benefits). DELETE THIS TEXT and type a brief description here. Use Scenario: Describe your customer’s specific problem (JTBD), specific situation when that JTBD becomes important, and ONE CURRENT ALTERNATIVE they use to address their Job To Be Done. DELETE THIS TEXT and type a brief description here.
Touchpoints  Awareness Assessment Purchase Use Experience Post Use
What are they seeing/sensing?
What are they doing?
What are they thinking?
What are they feeling?
Emotional Curve Awareness Assessment Purchase Use Experience Post Use
Barriers to delight experiences?
Opportunities for delightful experiences?

Represent the reaction your CUSTOMER PERSONA has with their CURRENT ALTERNATIVE (one you selected) at each point in the journey you described. The line in the middle represents a neutral reaction. You can copy/paste and resize the faces to the left and place them on the graph if drawing a curve proves difficult. Below, please describe any barriers/hassles that may limit the quality of your customer’s experiences, and opportunities for doing something BETTER with a new solution. DELETE THIS TEXT AND CURVE.