Management Innovation
Sugandha
CustomerImmersionCanvas.pdf
CUSTOMER PERSONAS
Bring your customer(s) to life--using images, sketches, and
other visual elements to describe who they are, what they do and care about, and
how they think.
Describe three characteristics or behavioural traits of your
customer, along with a descriptive name and title,
indicating their background and role.
Pro-tip: Be as specific as possible, the more detailed you
are, the easier it will be to empathize and identify with
them.
TOP SOCIAL JOBS Describe the customer’s top three
social jobs-to-be-done.
TOP EMOTIONAL JOBS Describe the customer’s top three
emotional jobs-to-be-done.
TOP FUNCTIONAL JOBS Describe the customer’s top three
functional jobs-to-be-done
CUSTOMER QUOTES Record actual customer quotes from
the field--helping to describe the customer’s true sentiments,
frustrations, desires, opinions, etc.
JOURNEYLINE Visual map of the steps your customer
takes to achieve an outcome
STEPS & EMOTIONS Label the various points in the
process and describe the emotions of your customers at this point in the
journeyline.
PAIN & DELIGHT POINTS Describe the top paint points,
frustrations, and challenges that you customer faces at each step in his/her
journey.
CUSTOMER IMMERSION CANVAS Team Members Project Name
Copyright © 2014 Innovator’s DNA • All Rights Reserved
Foothold Customer Persona Customer Persona 2 Customer Persona 3 Customer Persona 4
1 5
JOURNEYLINE STEP
EMOTIONS
2 3 4
Visual of the Customer Persona (pictures, sketches, storyboards, etc.)
Three specific characteristics or behavioural traits
NAME:
TITLE:
Visual of the Customer Persona (pictures, sketches, storyboards, etc.)
Three specific characteristics or behavioural traits
NAME:
TITLE:
Visual of the Customer Persona (pictures, sketches, storyboards, etc.)
Three specific characteristics or behavioural traits
NAME:
TITLE:
Visual of the Customer Persona (pictures, sketches, storyboards, etc.)
Three specific characteristics or behavioural traits
NAME:
TITLE:
JOURNEYLINE STEP
EMOTIONS JOURNEYLINE
STEP EMOTIONS JOURNEYLINE
STEP EMOTIONS JOURNEYLINE
STEP EMOTIONS
