innovation

Customer-Zoom-Tooledit1.docx

perfect customer.

DESCRIBE

ex: learning a new job skill

ex: juggling a complex household

ex: searching for a new job

ex: did not graduate college

ex: not employed full-time

ex: new mothers

UNIQUE TRAITS

Write down 3 of the most unique traits of your target customer

BEHAVIORS

Write down at least 3 behaviors you can observe in your customer.

FOCUS

Narrow down to a real person.

This person should represent your

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PHOTO

CUSTOMER ZOOM TOOL

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CUSTOMER

PAIN / PROBLEM

high

medium

low

ex: have fun with my family

ex: record my precious moments

ex: have fun with my family

DESIRED OUTCOMES

Write down 3 of the most important goals your customer is trying to accomplish

PAINS & PROBLEMS

What barriers do customers face in order to reach their goal s?

ex: house needs new paint

ex: house has a leaky roof

ZOOM-IN

Choose the most important problem you will solve for your customer.

Choose only one!

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PROBLEM ZOOM TOOL