Essay

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You must hand in a copy of 1 current article illustrating marketing challenges, failures, and/or successes within an industry or for a company; or trends within an industry where changes lead to opportunity and/or threats. Each article must be accompanied by a 1 to 2 page summary of what you learned (marketing lessons, mistakes, insights, and/or implications) from the article. (Sources include Business Week, Fortune, Wall Street Journal, and Forbes).