C and C Motivation Part Two
Perrin
CulturalSurvey1.docxRunning head: CULTURAL SURVEY 1
CULTURAL SURVEY 2
Cultural Survey
Group Project Members
American InterContinental University
Culture and Consumption Motivation Part I
The research question for this study was: Do cultural dimensions correlate with purchase decisions? The study made use of 10 participants. A total of six questions were asked of the participants through a questionnaire. The study was purely quantitative in nature.
Gender
On gender, 50% of the respondents indicated that they were male which means the other half was female. This is represented below.
On uncertainty avoidance, the respondents were asked whether their cultural underpinnings lead you to purchase with certainty.
From their responses, 40% of the respondents agreed that their cultural underpinnings lead you to purchase with certainty. Further, 30% disagreed, 20% indicated maybe while 10% indicated not sure. Most of the respondents agreed that their cultural underpinnings lead them to purchase with certainty.
On individualism v. collectivism, the respondents were asked to indicate whether their cultural underpinnings lead to them purchasing uniquely individually and adhering to
From the results, 50% of the respondents indicated that their cultural underpinnings lead to them purchasing uniquely individually and adhering to collectivism. Further, 40% denied that claim while 10% indicated maybe. Therefore, most of the participants’ cultural underpinnings lead to them purchasing uniquely individually and adhering to collectivism.
On Power Distance, the respondents were asked to indicate whether their cultural underpinnings lead them to purchase to fulfill powerful cultural gaps. The figure below shows
the results.
From the results, 40% of the respondents indicated that their cultural underpinnings lead them to purchase to fulfill powerful cultural gaps. Further, 30% indicated maybe while 20% denied that claim. As well, 10% indicated they were not sure. Therefore, it is clear that cultural underpinnings lead most participants to purchase to fulfill powerful cultural gaps.
On Paternalism, the respondents were asked to indicate whether their purchase decision was often influenced by restrictions in their culture. The figure below shows the results.
|
|
Frequency |
Percent |
|
Yes |
4 |
40.0 |
|
No |
3 |
30.0 |
|
Maybe |
2 |
20.0 |
|
Not sure |
1 |
10.0 |
|
Total |
10 |
100.0 |
From the results, 40% of the respondents indicated that their purchase decision was often influenced by restrictions in their culture. Further, 30% denied that claim while 20% indicated maybe. As well, 10% indicated they were not sure. Therefore, it is clear that their purchase decision is often influenced by restrictions in their culture.
On Masculinity vs Femininity (Sex Roles), the respondents were asked to indicate whether their purchase decision is often influenced by their gender. The figure below shows the results.
From the results, 50% of the respondents indicated that their purchase decision is often influenced by their gender. Further, 20% indicated maybe while another 20% denied that claim. As well, 10% indicated they were not sure. Therefore, the purchase decision is often influenced by gender.
On Consumption Motivation, the respondents were asked to indicate whether their purchase decision often influenced by their consumption motivation. The figure below shows the
results.
From the results, 30% of the respondents indicated that their purchase decision often influenced by their consumption motivation. Further, 30% denied that claim while 40% answered maybe and not sure. Therefore, purchase decisions are often influenced by consumption motivation.
Chart1
| Male |
| Female |
Sheet1
| Toyota's Earnings ove the past three years | |||||||||
| Statistics of Total Revenue eanrings: 2017-$247.7m, 2016-$252.7m, and 2015-$227.1m. | |||||||||
| Total Revenue | |||||||||
| $260m | |||||||||
| $247.7m | |||||||||
| $250m | $252.7m | ||||||||
| $240m | |||||||||
| $230m | |||||||||
| $227.1m | |||||||||
| $220m | |||||||||
| 2015 | 2016 | 2017 | Years |
Sheet2
| Male | 50% | |||
| Female | 50% |
Sheet2
Sheet3
collectivism. The figure below shows the
