tourism business

Culminating Assignment: Create a Tourism Business This project is worth 15% of your final grade. Description:

• You will use all that you have learned throughout the course and create a tourism business.

• You may create any type of business connected with the travel and tourism industry, but the key factor is that you will need to attract tourists to your business.

• Your tourism business may be based on any type of tourism covered in this course. You should specify in your business plan, what type of tourism you are involved in.

• During your presentation, you will be selling your business to potential tourists, so remember to explain how your tourism business is the right experience/service for them.

You will provide:

• A detailed business plan, which describes your tourism business

• A informational poster or slideshow, which will inform potential tourists about your business and sell it to them

Instructions: Decide on your business

1. Decide what kind of tourism business you will create based on this list:

2. Choose a location for your business (country and city/location it is closest to)

3. Choose a business that you would like to run based on the type of tourism you chose in step #1. To

help you chose your business, research other businesses to help you with your ideas.

4. Create a name, slogan or other features that will help you sell your business.

Write a business plan.

Create a promotional piece to sell your business.

Present both to your teacher in a WeChat/Skype/etc discussion.

Build your business (include the following in your business plan) 1. Create a detailed list of services/activities that your business will offer (along with prices and a brief description).

2. Outline your employment expenses: a. Calculate how many people you will need to employ and what jobs they will do; b. List what jobs you have available; c. Calculate your total wage costs, assume all employees make an average of $46,000/year; d. Calculate other expenses you will have in order to make your business run (like buying a hotel, restaurant, tour busses, or other critically important parts of your business); e. Calculate what you need to earn on average, in a year to make a profit by year 5.

i. What will your prices for your services need to be? ii. How many customers will you need to serve?

3. Outline what businesses your business needs to connect to in order to draw in tourists (for example: airlines, tourism agencies, natural parks…) 4. Describe how your business will draw tourists to it. What will you do to get customers? 5. Think of the services approach when creating your business, as this will help you with these steps Sell your business (include in your presentation poster/slideshow) 1. Create a promotional/informational poster, which will inform and attract tourists to your business 2. Include images and text that describe your business (do not use full pages of text as it is hard to read – think of an advertisement). 3. Include:

a. Prices b. Activities c. How tourists will get to your business d. 1-2 maps e. Images

4. Be prepared to sell your business to your virtual classmates –know and be able to discuss your business with more depth than your poster shows on its own. Anticipate questions from your potential customers and perhaps include a FAQ (frequently asked questions) section. Your potential customers: There are many types of tourists with many different motivators, life situations, and budgets. Here are some of the people you may be selling your tourism experience to…

Age Approximate

Budget

General Biographical Information

21 $800 You are a university student who is looking to travel while

on break from school.

29 $6,500 You are a newly wed looking to take a vacation with your spouse

22

$1,400 You are a college student who is looking to travel while on break from school.

35 $3,400 You are married with one small child, looking for a family vacation

21 $1,600 You are a university student who is looking to travel while on break from school.

34 $4,400 You are married with two small children, looking for a family vacation

20 $1,000 You are a college student who is looking to travel while on break from school.

38 $4,000 You are married with two children, looking for a family vacation

23 $2,200 You have been working since high school and are looking to travel with your hard-earned money.

34 $3,500 You are single, looking for a new experience while on vacation

28 $3,000 You are a young professional who is looking to take a vacation from work $5,000 You are single looking for a getaway from a busy work life

26 $2,700 You are a young professional who is looking to take a vacation from work

50 $7,000 You are married with two teenaged children, looking for a family vacation

27 $3,500 You are a young professional who is looking to take a vacation from work

53 $4,200 You are married and looking for a vacation away from the kids

28 $5,000 You are a newly wed looking to take a vacation with your spouse

57 $2,700 You are married, children have moved away. You are looking for a vacation with your spouse

Steps: 1. Submit a one paragraph proposal to your teacher for feedback. Include:

a. What will your business be? b. Where will your business be? c. What ideas do you have so far? d. Describe your business plan.

Provide an outline of: a. Your list of services/activities, along with prices b. Your list of jobs and number of total employees c. The amount of sales (price + customers) you believe you will need to make in order to start making a profit by year 5. d. What businesses you need to connect to in order to be successful e. How you will draw tourists into your business

3. Discuss how you will sell your business.

Provide the outline of your presentation poster/slideshow. Describe what you plan to include on your poster. You should have a sufficient amount of material to effectively communicate your business to others. Then prepare your business plan and promotional presentation to present to your teacher.

Critera Level 1 Level 2 Level 3 Level 4 Knowledge Your project demonstrates knowledge of the tourism industry and how it works through creating a list of jobs, expenses, and accurately calculating their costs. Your project also reflects your knowledge of the tourism industry by being well researched and delivering a believable level of service at an accurate price

-Your project demonstrates limited knowledge of the tourism industry and how it works through creating an incomplete list of jobs, expenses, and inaccurately calculating their costs. -Your project is also reflects limited knowledge of the tourism industry by being poorly researched and delivering an unrealistic level of service at an inaccurate price

-Your project demonstrates some knowledge of the tourism industry and how it works through creating a partially complete list of jobs, expenses, and somewhat accurately calculating their costs. -Your project is also reflects some knowledge of the tourism industry by being partially researched and delivering a somewhat- realistic level of service at a semi-accurate price

-Your project demonstrates considerable knowledge of the tourism industry and how it works through creating a complete list of jobs, expenses, and accurately calculating their costs. -Your project is also reflects good knowledge of the tourism industry by being well researched and delivering a realistic level of service at an accurate price

-Your project demonstrates thorough knowledge of the tourism industry and how it works through creating a complete and highly detailed list of jobs, expenses, and accurately calculating their costs. -Your project is also reflects thorough knowledge of the tourism industry by being exceptionally well researched and delivering a very realistic level of service at an accurate price

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Thinking Your project demonstrates thinking skills through showing thought on how your tourism business is connected with other businesses, how tourists will connect with your business and how your business will be profitable, accounting for all of your expenses vs. income

Your project demonstrates limited thinking skills through showing little thought on how your tourism business is connected with other businesses, and does not explain how tourists will connect with your business. -There is little evidence of how your business will be profitable, accounting for all of your expenses vs. income

Your project demonstrates some thinking skills through showing some thought on how your tourism business is connected with other businesses, and partially explains how tourists will connect with your business. -There is some evidence of how your business will be profitable, accounting for all of your expenses vs. income

Your project demonstrates considerable thinking skills through showing considerable thought on how your tourism business is connected with other businesses, and explains how tourists will connect with your business. -There is good evidence of how your business will be profitable, accounting for all of your expenses vs. income

Your project demonstrates exceptional thinking skills through showing thorough thought on how your tourism business is connected with other businesses, and does explains in detail, how tourists will connect with your business.

-There is thorough evidence of how your business will be profitable, accounting for all of your expenses vs. income

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Application Your project demonstrates application skills through accurately defining and modeling your chosen type of tourism. Your business is well planned and provides an excellent experience for tourists. Your business also

-Your project demonstrates limited application skills through inaccurately defining and modeling your chosen type of tourism. -Your business is poorly planned and provides a weak

-Your project demonstrates some application skills through defining and modeling your chosen type of tourism with some accuracy. -Your business is somewhat planned and provides a fair

-Your project demonstrates considerable application skills through defining and modeling your chosen type of tourism with good accuracy. -Your business is planned and provides a good experience for tourists. -Your business

-Your project demonstrates exceptional application skills through defining and modeling your chosen type of tourism with a high degree of accuracy. -Your business is thoroughly planned and provides an

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demonstrates application skills through planning what employees you will need

experience for tourists. -Your business demonstrates limited application skills through poorly planning what employees you will need

experience for tourists. -Your business demonstrates some application skills through partially planning what employees you will need

demonstrates good application skills through planning what employees you will need

excellent experience for tourists. -Your business demonstrates exceptional application skills through thoroughly planning what employees you will need

Communication Your project demonstrates communication skills through multiple means of telling tourists about your business, including, text, images, maps, and speech. Your communication is relevant, meaningful, and shows a connection

-Your project demonstrates limited communication skills through making little use of multiple means communication including, text, images, maps, and speech. Your communication has difficulty being relevant, meaningful, and shows a poor connection to your to your work.

-Your project demonstrates some communication skills through making some use of multiple means communication including, text, images, maps, and speech. Your communication has some difficulty being relevant, meaningful, and shows a partial connection to your work.

-Your project demonstrates considerable communication skills through making good use of multiple means communication including, text, images, maps, and speech. Your communication is relevant, meaningful, and shows a strong connection to your work.

-Your project demonstrates exceptional communication skills through making excellent use of multiple means communication including, text, images, maps, and speech. Your communication is very relevant, meaningful, and shows a thorough connection to your

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