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Uecia Culmer Comment by Keith Starcher: You did not attach your post as a WORD document. Thus, you cannot earn any points for meeting APA format requirements.

Liberty University

November 11, 2018 Comment by Keith Starcher: Please repeat the assignment prompt. Q9. Should the firm pursue full market coverage, market specialization, product specialization, selective specialization, or single-segment concentration? (Choose one and omit the others) (Ch. 9) Comment by Keith Starcher: You are not making adjustments in your writing based on my feedback from prior papers that you have submitted. This is not good and will result in loss of points each week. Please review my feedback carefully each week and work on improving your submissions based on my feedback. Thank you.

Apple iPhone is a large company that has been run since 1976 and it is best known in the manufacture of the hardware products in the like of Mac computers, iPad, iPod, and the iPhones. Compare to the time the organization started and currently, Apple is slowly beginning to face stiff competition from companies like Samsung, Amazon, and Asus, and Lenovo. Besides, Apple iPhone Company that sells IT products, designs, and services to its consumers, however, such a strategy which is product specialization is that as the product has an accumulation of products, the organization might be on a downfall (Nar, 2013).  As such, seeking for a better strategy that could maintain Apple Inc. in business at any given time is important for now. Comment by Keith Starcher: Be sure to edit your submission for correct spelling. Thanks! Comment by Keith Starcher: Please study the APA format requirements so you don’t lose points for not meeting them. It is important to learn to follow Standard Operating Procedures (SOPs). Consider APA as one of your academic SOPs. Comment by Keith Starcher: Rewrite for clarity. Please read your work out loud to yourself to improve the clarity of your writing. Make it easy for your readers to follow your logic. Comment by Keith Starcher: This is a run-on sentence. A run-on is a sentence in which two or more independent clauses (i.e., complete sentences) are joined without an appropriate punctuation or conjunction. For example: It is nearly half past five we cannot reach town before dark. https://owl.english.purdue.edu/owl/resource/598/02/

Apple is experiencing a downfall in business because of specializing in the products. In the SWOT and PORTER analysis of Apple notes that among the weaknesses the company experiences are too much concentration on specific segment in the market to an extent that the low end in the market have unaddressed needs unlike the rival Samsung that reaches all the market segments and makes quite a reputation (Fuentes,  Grifell-Tatjé, & Perelman, 2005). Similarly, there is a challenge in product range, with Apple having a low recording, unlike the business competitors who have a number of products appealing to different segments and that makes almost everyone to identify with such companies. Now that their re-emerging markets, a shift from PC to mobile are and a possible shift to many more items, and the consumer digital lifestyle, Apple should get into a model that will make it sturdy in business. In essence, market specialization is more beneficial and spreads the risks in business as compared to any other model of specialization. Comment by Keith Starcher: This statement needs to be backed up with an authoritative source. If you do not cite an authoritative source, the reader sees nothing more than your personal opinion. This weakens your arguments. Comment by Keith Starcher: The running head is a shortened form (50 characters max) of the title of your paper that appears in uppercase letters at the top left of each page of your manuscript. Please note that on the title page, your page header/running head should look like this: Running head: TITLE OF YOUR PAPER Notice what is in ALL CAPS. Pages after the title page should have a running head that looks like this: TITLE OF YOUR PAPER Comment by Keith Starcher: This is a marketing segmentation issue. You are stating that it is a “product specialization” issue. Please think more critically before you start writing. Then work from an outline so that each of your arguments is clearly stated and clearly supported. Comment by Keith Starcher: What does this mean? I’ll stop pointing out each and every writing error at this point. Please work on improving your writing. Submit a draft to the Writing Center and get feedback before you submit your work for a grade. You can do it!

If Apple considers market specialization, they will be concentrating on serving a number of needs of a given customer group, for example, Apple could sell a variety of products only to the retailer businesses in the world. That would build a vibrant image for the company among the customers and it would become and channel of more products that these retail outlets could require (Sahneey, n.d.). Given that Apple will have focused on retailers and they maintain quality as they do today, they will have a chance to produce a variety of products that the retailers will require all the time (Lynn, 2011). Furthermore, the focus on retailers could take Apple even up to the international level unlike is it focuses on specific products in which the market will be saturated and they are rendered incompetent in the market. Comment by Keith Starcher: A company is an ‘it,’ not a ‘they.’ For example, when referring to the company, you would use ‘its,’ not ‘their.’ If you refer to management, you could use ‘their.’ (Apply this comment throughout the paper.) Comment by Keith Starcher: This is another run-on sentence. Take advantage of the Writing Help Resources provided by the University. You can improve the clarity of your writing.

Overall, market specialization is more beneficial for Apple than any other model because with product specialization that the company has been practicing there have been threats of market competition and entrance which has lowered the performance of Apple Inc. Besides, the method has limited the company in its product assortment to a level that some clients do not have kind of products that could suit them. In the case of market monopoly, Apple Inc could face a lot of challenges.  

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References Comment by Keith Starcher: Please follow the APA format requirements for the Reference page.

Fuentes, H., Grifell-Tatjé, E., & Perelman, S. (2005). Product Specialization, efficiency and productivity change in the spanish insurance industry. 1-29. Retrieved from http://www.crepp.ulg.ac.be/papers/crepp-wp200505.pdf Comment by Keith Starcher: You need more current sources. It is critical that your research be relevant and CURRENT-especially when dealing with a technology product.

Lynn, M. (2011). Segmenting and targeting your market: strategies and limitations. Retrieved from

 https://pdfs.semanticscholar.org/c736/f493cf24b9414dcc47c6862f9875ce8537f5.pdf.

Nar, Y. (2013). Analysis of context and critical evaluation. 1-25. Retrieved from http://www.yasinnar.com/wp-content/uploads/2017/02/Strategic-Analysis-of-Apple-Inc..pdf

Sahneey, S. (n.d.). Module 3 : Consumer behaviour. 1-15. Retrieved from https://nptel.ac.in/courses/110105029/pdf%20sahany/module%203-6%20.pdf Comment by Keith Starcher: None of these references deal specifically with your product.

MMGP Individual Contribution Grading Rubric

Content Application - 20

Logical Analysis - 19

Scholarly Research - 5

Title and Reference Pages - 5

APA Formatting - 0

Spelling and Grammar - 6

Total - 55