Projects

CSS110 Customer Relationship Management: Project 3

Project Description:

Chapter 5 focuses on Customer Portfolio Management (CPM).

1. Explain the basic disciplines of CPM which include market segmentation, sales forecasting, activity-based costing (ABC), customer lifetime value estimation and data mining.

2. Next, select one of the disciplines and explain how you would use the concept to improve customer relations at your company.

Submit your work to the Project 3 Dropbox folder on D2L.