CSR Project on Apple Inc.

CSR_Presentation.pdf

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CSR Presentation

students will research one corporation and assess its Corporate Social Responsibility. Your group will research and present how your chosen corporation is or is not socially responsible. You may use PowerPoint, Prezi, video, and any other devices during your presentation that you feel will help your audience understand your message. Your presentation should be between 5 and 10 minutes.Please print-out of your slides (maximum 6 to a page) at the beginning of the class in which you are presenting. Although each group member is not required to speak, each person should be contributing materially to the project (research, preparing PPTS, and/or speaking).

You may first want to see if your company has issued a Corporate Social Responsibility Report. This is a great starting point for examining why a company thinks it is socially responsible and what measures it uses. If you are reporting against the company, you will still want to examine the report. If you are pro – you will identify the categories in which the company is successful from a CSR perspective and provide examples. If you are con – you will identify the categories that the company is not successful in and provide examples. Remember that news reports tend to focus on the negative, so there should be plenty out there for you to choose from. Please see grading rubric for specific elements that you will be graded on.

In presenting why you think the company is socially responsible or not, please choose 2 ethical decision- making formats (utility, rights, justice, common good, or virtue) and explain how they can be applied to support your conclusion.

1. Corporate Social Responsibility (CSR) is defined differently by different organizations. You may use any definition that suits you so long as you make that definition clear during your presentation.

Definition of CSR

Corporate Social Responsibility (CSR) is the responsibility of an organization for the impacts of its decisions and activities on society, the environment and its own prosperity, known as the “triple bottom line” of people, planet, and profit.

www.mpiweb.org/About/CSR

DEFINITION OF 'CORPORATE SOCIAL RESPONSIBILITY'

CSR may be defined by corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.

Corporate social responsibility may also be referred to as "corporate citizenship" and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.

http://www.investopedia.com/terms/c/corp-social-responsibility.asp

2. There are many categories that can be measured. Many rating companies include environmental impact, impact on community, fairness in advertising, quality/safety of products, treatment of employees, governance, and ethics.

http://www.msci.com/products/indexes/thematic/esg/esg_research_methodology.html