Module/Week 3 -- Implementation Issues and Online Advertising Fraud

Criteria

Levels of Achievement

Content 70%

Advanced

Proficient

Developing

Not present

Source (5 pts)

The article reviewed is from an academically approved source and its content is relevant to our coursework.

5 points*

Student selected a source from an academically approved journal that is recent (within the past 2-3 years) and features material that is directly related to the course material.

4 points*

Student selected a source from an academically approved journal that is moderately recent (within the past 5-7 years) and features material that is conceivably relevant to the course material.

3 to 1 points*

Student selected a source from an academically approved journal or research site that was written within the past 10 years (within the past 5-7 years) and features material that could sensibly be considered relevant to the course material.

0 points

Student picked an article that is potentially biased such as from a vendor’s site or a news source with a tendency towards bias.

Objectives (11 pts)

Objectives list the 3-5 intentions of the author(s) when writing the article.

11 points*

Student listed 4-5 objectives that clearly illustrate the main points expressed by the author that were at least one complete sentence each.

10 to 9 points*

Student listed 3 objectives that clearly illustrate the main points by the author and were at least one sentence each

8 to 1 points*

Student listed 2-3 objectives that may or may not be main points from the article but could be effectively drawn from the author(s) statements.

0 points

Student did not include this section or did not list objectives that conceptually fit the article material.

Summary (12 pts)

Summary offers a synopsis of the material and is free from direct quotes.

12 to 11 points*

Student creates a thorough and effective synopsis with a few paragraphs of the material reviewed in a logical manner illustrating key points of the material, summarized for rapid consumption. No direct quotes from the source material is found and no personal opinions are illustrated.

10 points*

Student creates an effective synopsis of the material with at least two paragraphs. Summary addresses the key points of the material and are summarized for rapid consumption. No direct quotes from the source material is found and no personal opinions are illustrated.

9 to 1 points*

Student creates an acceptable synopsis of the material reviewed with at least one paragraph. Summary addresses some of the points of the material and may or may not be summarized for rapid consumption. No direct quotes from the source material is found but may intersperse personal opinions within the context.

0 points

Student does not include a synopsis of the material or lists a string of direct quotes from the material.

Results (11 pts)

Results list provides three to five conclusions/findings presented by the author(s)

11 points*

Student lists 4-5 key unique findings that can be drawn from the material and expresses them in clear and logical terms.

10 to 9 points*

Student lists 3 key unique findings that can be drawn from the material and expresses them in clear and logical terms.

8 to 1 points*

Student lists 1-2 key findings that can be drawn from the material and expresses them in efficient if somewhat imprecise verbiage.

0 points

Student lists no key findings or material that can be clearly grasped as sourced from the material itself. Student did not include a results list.

Critique (20 pts)

Critique shows the student’s analysis of the material they read including opinions that are cross-referenced with other sources. Biblical worldview integration found, supported by scripture.

20 to 18 points*

Student thoroughly reviews the material and offers thought-provoking critique about content, structure and meaning. This critique is clearly cross-referenced with another academically approved source with solid comparison. Biblical worldview is evident with scriptural support.

17 points*

Student effectively reviews the material and offers solid critique about content, structure and meaning. The critique is notably cross-referenced with another academically approved source with comparison. Biblical worldview is evident with scriptural support.

16 to 1 points*

Student reviews the material and offers some critique about content, and its meaning. Material is cross-referenced with another source. Biblical worldview is evident with scriptural support.

0 points

Student offers baseless critique or does not seem to understand what material is being addressed. No additional sources were found. Or this entire section was omitted.

Questions (11 pts)

Student illustrates 3-5 questions that they wanted to research after reading the content of the article so as to increase their comprehension

11 points*

Student provides 4-5 questions that could easily be drawn from reading this material and inspires them to do deeper research. The questions were clearly related to the material and answerable by research.

10 to 9 points*

Student provides 3 questions that could easily be drawn from reading this material and inspires them to do deeper research. The questions were clearly related to the material and answerable by research.

8 to 1 points*

Student provides 1-2 questions that could be drawn from reading this material. The questions were conceivably related to the material and answerable by research.

0 points

Student does not provide any questions or shows no evidence of deeper curiosity for the research they would offer.

Structure 30%

Advanced

Proficient

Developing

Not present

Article Review was properly formatted to meet APA standards (10 pts)

10 points*

No APA formatting issues found.

9 to 8 points*

Minor APA formatting issues found.

7 to 1 points*

0 points

Extensive APA formatting issues found that make paper difficult to follow.

All required sections were found and formatted properly (10 pts)

10 points*

Student included Objectives, Summary, Results, Critique, Questions, and References Sections with headings as such. Objectives and Results are in bullet list and Questions section is in a numbered list.

9 to 8 points*

Student included Objectives, Summary, Results, Critique, Questions, and References Sections. Objectives, Results, and Questions are in lists.

7 to 1 points*

Student included Objectives, Summary, Results, Critique, Questions, and References Sections or the sections are discernable by content. Objectives, Results, and Questions may or may not be in lists.

0 points

Student failed to include any number of required sections or made it impossible to determine which section was intended with context.

Bibliography section reflects the title, author(s), journal name, volume, issue, year, and page numbers. (5 pts)

5 points*

Student lists the proper items required for each source item and uses hanging indentation.

4 points*

Student lists most of the items required for each source item and uses hanging indentation.

3 to 1 point*

Student lists some of the items required for each source item and may or may not use hanging indent.

0 points

Student omits this section, puts incorrect source material in or misses most items.

Grammar usage was satisfactory. (5 pts)

5 points*

Student uses perfect grammar and spelling for all items.

4 points*

Student makes few grammar and spelling errors that do not affect readability.

3 to 1 points*

Student makes notable grammar or spelling mistakes that may or may not affect readability.

0 points

Student makes an excessive number of grammar or spelling issues that negatively impact readability.