Research

MAR4860 CUSTOMER RELATIONSHIP MANAGEMENT

Company Exploration Research Project

Company #1 (15 points)

Name of CRM Provider	Salesforce
Company Website	www.salesforce.com
CRM Category (See CRM Market Leaders article)
Brief Company Overview (Years in Business, Founder, Public/Private, Location, History, etc.)

Who are the Company’s customers? Market? Describe the kinds of business customers that this Company provides to solutions to. This is not about specific customers; this is about the markets and target business customers the Company offers products and services to. This should be at least 200 words.

What does the Company offer? Complete the table below and discuss three (3) top products and/or service offerings. Be sure to provide: 1) the name of product offered by this Company; 2) the key features/functionality the product/service offers; and the 3) business problem it solves and/or benefit it provides to businesses.

Name of Product	Key Features/Functionality	Business Problem/Benefits
#1 -
#2 -
#3 -

Discuss three (3) specific customers who have used or currently use this Company’s products and services. Visit Salesforce Customer Success Stories (https://www.salesforce.com/customer-success-stories/. Be sure to address: 1) the product/service used; 2) the problem the customer is looking to solve; and 3) the benefits gained from using the Company’s product/service. Fill out table below.

Name of Customer & Industry	Name of Products/Services Used	Business Problems Experienced	Benefits Gained
#1 -
#2 -
#3 -

Pricing. Visit the website’s pricing information (https://www.salesforce.com/editions-pricing/overview). If you worked for Salesforce, what best quote could you offer me if I had a company with 100 employees and I wanted to implement the Sales Cloud and Service Cloud products as well as Marketing Cloud (personalize and automate email, mobile, and web journeys for every customer at scale), and Analytics. I also want the ability to build customer apps that fuel sales, service and marketing productivity. Complete the table below:

Name of Product	Cost (Per Employee/Month)
Sales Cloud
Service Cloud
Marketing Cloud
Analytics
Customization

Total Annual Cost =

Company #2 (15 points)

Name of CRM Provider	Oracle
Company Website	https://www.oracle.com/applications/
CRM Category (See CRM Market Leaders article)
Brief Company Overview (Years in Business, Founder, Public/Private, Location, History, etc.)

Who are the Company’s customers? Market? Describe the kinds of business customers that this Company provides to solutions to. This is not about specific customers; this is about the markets and target business customers the Company offers products and services to. This should be at least 200 words.

What does the Company offer? Visit Oracle Sales website (https://www.oracle.com/applications/customer-experience/sales/). Complete the table below and discuss three (3) top products and/or service offerings. Be sure to provide: 1) the name of product offered by this Company; 2) the key features/functionality the product/service offers; and the 3) business problem it solves and/or benefit it provides to businesses.

Name of Product	Key Features/Functionality	Business Problem/Benefits
#1 – Sales Planning & Performance Management
#2 – Sale Automation
#3 – Customer Data Management

Discuss three (3) specific customers who have used or currently use this Company’s products and services. Visit Oracle Customer webpage (https://www.oracle.com/customers/). Be sure to address: 1) the product/service used; 2) the problem the customer is looking to solve; and 3) the benefits gained from using the Company’s product/service. Fill out table below.

Name of Customer & Industry	Name of Products/Services Used	Business Problems Experienced	Benefits Gained
#1 -
#2 -
#3 -

Pricing. Visit the website’s pricing information at each individual application/product page. If you worked for Oracle, what best quote could you offer me if I had a company with 100 employees and I wanted to implement the three products noted below. Complete the table below:

Name of Product	Cost (Per Employee/Month)
Sales Planning & Performance Management
Sale Automation
Customer Data Management

Total Annual Cost =

Company #3 (15 points)

Name of CRM Provider	Tableau Software
Company Website	https://www.tableau.com/
CRM Category (See CRM Market Leaders article)
Brief Company Overview (Years in Business, Founder, Public/Private, Location, History, etc.)

Who are the Company’s customers? Market? Describe the kinds of business customers that this Company provides to solutions to. This is not about specific customers; this is about the markets and target business customers the Company offers products and services to. This should be at least 200 words.

What does the Company offer? Visit Tableau Product webpage (https://www.tableau.com/products). Complete the table below and discuss three (3) top products and/or service offerings. Be sure to provide: 1) the name of product offered by this Company; 2) the key features/functionality the product/service offers; and the 3) business problem it solves and/or benefit it provides to businesses.

Name of Product	Key Features/Functionality	Business Problem/Benefits
#1 – Desktop
#2 – Online
#3 – Data Management

Discuss three (3) specific customers who have used or currently use this Company’s products and services. Visit Tableau Customers webpage (https://www.tableau.com/solutions/customers). Be sure to address: 1) the product/service used; 2) the problem the customer is looking to solve; and 3) the benefits gained from using the Company’s product/service. Fill out table below.

Name of Customer & Industry	Name of Products/Services Used	Business Problems Experienced	Benefits Gained
#1 -
#2 -
#3 -

Pricing. Visit Tableau Pricing webpage (https://www.tableau.com/pricing/teams-orgs). If you worked for Tableau, what best quote could you offer me if I had a company with 100 employees and I wanted to implement the three products noted below. Complete the table below:

Name of Product	Cost (Per Employee/Month)
Tableau Creator (Online Deployment)
Data Management

Total Annual Cost =

CRM Implementation (10 points)

Pretend you are a business manager contracting one of the three CRM providers highlighted in this project. Discuss three (3) challenges you may face when trying to implement this within your company and your recommended approach for overcoming each challenge. Be specific and don’t assume I know what you are trying to say.

Description of Challenge	Recommended Approaches
#1 -
#2 -
#3 -

Class Presentation (Online or in class) Lessons Learned (15 points)

Prepare a 5 - 7 minute presentation to summarize your findings from this project. Include 2 lessons you learned during your research that you did not know until after doing this project. After the presentation, submit your final, completed template in Word format and your presentation documents.