Company Exploration Research (Microsoft)

MAR4860 CUSTOMER RELATIONSHIP MANAGEMENT

Company Exploration Research Project

Provider Details
Name of CRM Provider	Microsoft
Company Website	https://www.microsoft.com/
CRM Category (See CRM Market Leaders article)	“The Best Business Intelligence and Analytics”
Brief Company Overview (Years in Business, Founder, Public/Private, Location, History, etc.)

Who are the Company’s customers? Market? Describe the kinds of business customers that this Company provides solutions to. This is not about specific customers; this is about the markets and target business customers the Company offers products and services to. This should be at least 200 words.

What does the Company offer? Complete the table below and discuss three (3) top products and/or service offerings. Be sure to provide: 1) the name of product offered by this Company; 2) the key features/functionality the product/service offers; and the 3) business problem it solves and/or benefit it provides to businesses.

Name of Product	Key Features/Functionality	Business Problem/Benefits
#1 -
#2 -
#3 -

Discuss three (3) specific customers who have used or currently use this Company’s products and services. You may get this from the provider’s case studies/ Be sure to address: 1) the product/service used; 2) the problem the customer is looking to solve; and 3) the benefits gained from using the Company’s product/service. Fill out table below.

Name of Customer & Industry	Name of Products/Services Used	Business Problems Experienced	Benefits Gained
#1 -
#2 -
#3 -

Pricing. Visit the website’s pricing information What best quote could you offer a company with 100 employees to implement the products you listed above?

Name of Product	Cost (Per Employee/Month)

Total Annual Cost (Total for 100 employees) =