Write a critique:

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Critique-AssignmentandMarkingRubricE04.docx

Article Critique (20%)

Assignment

· Brand marketing - the Greatest TED Talk ever sold

https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold

* Only word document format is accepted - no PDF, JPG, or PAGE. It is the students’ responsibility to send me the right assignment/file.

Marking Criteria

Format

5%

· 1” margins;

· Font / size: Times New Roman, 12 pt;

· Text line spacing - double-spaced

· Indent every paragraph (by 5 spaces or use “Tab’ on the keyboard)

· Main & sub-headings formatted (bold; heading centered while subheading left-aligned)

· Title page formatted (refer to Title Page Format tutorial video / or the simplified title page)

Word count range: 900 - 1400 words. Minimum 900 words

Introduction

10%

This paragraph roughly includes:

· Introducing the source work, such as author, title, publication year, or any general information concerning the production/creation of the source work

· Specifying the purpose of your writing – this statement includes an evaluate of the source work (negative, positive, or mixed). This is the thesis of your own critique

Body

paragraphs

Brief introduction of the source

15%

This part/paragraph briefly introduces the source work to lay a groundwork for your upcoming comments and evaluations. Criteria:

· central idea and main points of the source

· ideas presented clearly, accurately, and precisely in your own language (quote is allowed)

Rhetorical Analysis & Critical Response

30%

Thematic as well as stylistic analysis of the source work

Two critique skills are involved: rhetorical analysis and critical response. Points:

· how issues are addressed through what rhetorical skills, argumentative strategies, or other devices ...

· evidences have to cited from the source to support your evaluation of the source thematical or stylistically; meanwhile, your judgements, evaluations, or claims are expected to be supported by some external sources or academic researches on the same or similar topic; for example, when discussing social problems, you might say “a dystopian or dehumanized society was also the concern of George Orwell’s 1984; however, it was addressed in a fictional way” (Orwell, 1949).

Remember:

· do not make too much expansion; always focus on the work you are critiquing

· ideas are logically and coherently organized

Conclusion

10%

Roughly

· restating your main idea/attitude/evaluation

· summarizing key points

· calling for actions or recommending improvement

Citation and Referencing

10%

No violation of the academic code; otherwise Plagiarism Policy will be applied.

· APA style – both in-text citations and References

· At least 2 more reliable sources should be cited besides the source article - minimum 3 sources in total

Writing Mechanics &

Academic discourse style

20%

· Writing Mechanics – grammar, spelling, punctuation, capitalization, collocation

· Academic vs. colloquial

· Genre feature of Critique

· Unity/Coherent/Cohesive devices

Total 100