Write a critique:
Article Critique (20%)
Assignment
· Brand marketing - the Greatest TED Talk ever sold
https://www.ted.com/talks/morgan_spurlock_the_greatest_ted_talk_ever_sold
Marking Criteria
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Format
5% |
· 1” margins; · Font / size: Times New Roman, 12 pt; · Text line spacing - double-spaced · Indent every paragraph (by 5 spaces or use “Tab’ on the keyboard) · Main & sub-headings formatted (bold; heading centered while subheading left-aligned) · Title page formatted (refer to Title Page Format tutorial video / or the simplified title page) Word count range: 900 - 1400 words. Minimum 900 words |
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Introduction
10% |
This paragraph roughly includes: · Introducing the source work, such as author, title, publication year, or any general information concerning the production/creation of the source work · Specifying the purpose of your writing – this statement includes an evaluate of the source work (negative, positive, or mixed). This is the thesis of your own critique
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Body paragraphs |
Brief introduction of the source 15% |
This part/paragraph briefly introduces the source work to lay a groundwork for your upcoming comments and evaluations. Criteria: · central idea and main points of the source · ideas presented clearly, accurately, and precisely in your own language (quote is allowed) |
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Rhetorical Analysis & Critical Response
30% |
Thematic as well as stylistic analysis of the source work
Two critique skills are involved: rhetorical analysis and critical response. Points: · how issues are addressed through what rhetorical skills, argumentative strategies, or other devices ... · evidences have to cited from the source to support your evaluation of the source thematical or stylistically; meanwhile, your judgements, evaluations, or claims are expected to be supported by some external sources or academic researches on the same or similar topic; for example, when discussing social problems, you might say “a dystopian or dehumanized society was also the concern of George Orwell’s 1984; however, it was addressed in a fictional way” (Orwell, 1949). Remember: · do not make too much expansion; always focus on the work you are critiquing · ideas are logically and coherently organized
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Conclusion
10% |
Roughly · restating your main idea/attitude/evaluation · summarizing key points · calling for actions or recommending improvement
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Citation and Referencing
10% |
No violation of the academic code; otherwise Plagiarism Policy will be applied. |
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· APA style – both in-text citations and References · At least 2 more reliable sources should be cited besides the source article - minimum 3 sources in total |
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Writing Mechanics & Academic discourse style 20%
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· Writing Mechanics – grammar, spelling, punctuation, capitalization, collocation · Academic vs. colloquial · Genre feature of Critique · Unity/Coherent/Cohesive devices |
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Total 100 |