Critical Analysis Paper
BA 3103
Critical Analysis Papers
Expectations
Paper Should Include
Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
Develop the problem statement: the opportunity or threat facing the organization.
What alternative strategies and programs would you consider to deal with the opportunity or threat to the organization?
Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
Include (continued)
Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.
Describe tracking metrics to determine whether your recommended strategies and programs are effective.
Be sure to include both intermediate and conclusive metrics to guide management’s redirection of ineffective strategies.
Summarize what you have learned from your critical analysis.
What you write…
Today’s business is evolving the way technology has
10 page papers---worthless
If you cant communicate it in 3 pages or less, you wont be successful in getting your point across (and I wont read it—would you?)
Format—executive summary, detail, conclusion. Period.
Tell me what you are going to tell me
Tell me what you want me to know
Tell me why it is relevant
This requires you to know your topic and explain why it is relevant to your audience/business.