Comprehensive Marketing Plan-- Due in 5 hours

10.0 pts

Excellent

A thorough and correct SWOT analysis is provided and reasoning for each item in the SWOT is provided and logical.

7.0 pts

Acceptable

SWOT analysis has one to two errors, or reasoning for one to two items are not thorough or logical.

3.0 pts

Unacceptable

SWOT analysis is provided, but there are three or more missing points; Or, there is no reasoning provided for some of the items; Or, three or more strengths/weaknesses or opportunities/threats are inappropriate or misclassified.

10.0 pts

Excellent

Based on the SWOT analysis, the target market(s) is appropriately identified and described.

7.0 pts

Acceptable

Based on the SWOT analysis, the appropriate target market(s) is identified but not appropriately justified.

3.0 pts

Unacceptable

Target market(s) is missing, or, if identified, are not appropriate given the SWOT analysis.

10.0 pts

Excellent

Positioning strategies for each target market are appropriately identified and justified. Positioning statement is provided and is appropriate.

7.0 pts

Acceptable

Positioning strategies and statement for each target market are provided, but either target market or positioning is not appropriately justified.

3.0 pts

Unacceptable

Positioning strategy is missing and/or positioning statement is not provided.

10.0 pts

Excellent

The objectives are clearly stated and appropriate, justified and explained.

7.0 pts

Acceptable

The objectives are stated. No more than one objective is wrong.

3.0 pts

Unacceptable

Objectives are missing, or more than one objective is wrong.

10.0 pts

Excellent

Product management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

7.0 pts

Acceptable

Most tactics are thoroughly and clearly identified and details are provided; however, details for one tactic is unclear and hard to understand.

3.0 pts

Unacceptable

Two or more obvious tactics are missing, wrong, or hard to understand and insufficient supporting detail is provided.

10.0 pts

Excellent

Pricing management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

7.0 pts

Acceptable

Most tactics are thoroughly and clearly identified and details are provided; however, details for one tactic is unclear and hard to understand.

3.0 pts

Unacceptable

Two or more obvious tactics are missing, wrong, or hard to understand and insufficient supporting detail is provided.

10.0 pts

Excellent

Distribution management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

7.0 pts

Acceptable

Most tactics are thoroughly and clearly identified and details are provided; however, details for one tactic is unclear and hard to understand.

3.0 pts

Unacceptable

Two or more obvious tactics are missing, wrong, or hard to understand and insufficient supporting detail is provided.

10.0 pts

Excellent

Communication management tactics are thoroughly and clearly identified and sufficient details are provided for all tactics.

7.0 pts

Acceptable

Most tactics are thoroughly and clearly identified and details are provided; however, details for one tactic is unclear and hard to understand.

3.0 pts

Unacceptable

Two or more obvious tactics are missing, wrong, or hard to understand and insufficient supporting detail is provided.

10.0 pts

Excellent

Writing quality (grammar, sentence structure, punctuation, capitalization, etc.) is excellent.

7.0 pts

Acceptable

Writing quality (grammar, sentence structure, punctuation, capitalization, etc.) is acceptable.

3.0 pts

Unacceptable

Writing quality (grammar, sentence structure, punctuation, capitalization, etc.) is poor.

10.0 pts

Excellent

Overall professional appearance of the paper (such as headings/sub-headings, graphs, charts and tables, neat, correct spelling of words, free of typographical errors, etc.) and use of proper references if applicable (facts/figures properly referenced) are excellent with very minimal mistakes.

7.0 pts

Acceptable

Overall professional appearance of the paper (such as headings/sub-headings, graphs, charts and tables, neat, correct spelling of words, free of typographical errors, etc.) and use of proper references if applicable (facts/figures properly referenced) are acceptable with some but not major mistakes.

3.0 pts

Unacceptable

Overall professional appearance of the paper (such as headings/sub-headings, graphs, charts and tables, neat, correct spelling of words, free of typographical errors, etc.) and use of proper references if applicable (facts/figures properly referenced) are poor.