HW II
Liban
CriteriaforEffectiveMissionStatements.docxName:
Unit 2: Homework Assignment Part 2
Criteria for Effective Mission Statements
Mission Statement: If you are using an organization for your capstone project that already has a mission statement include that mission statement here (don’t forget to include the name of the organization, and indicate if it is a unit/department mission statement or the entire organization’s mission statement):
If you are writing a mission statement for an organization or department within an organization, include it below:
Complete the table below using the mission statement you listed above.
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Criterion |
Yes, the mission statement meets the criterion. |
No, the mission statement does not meet the criterion. |
If no, what would be your suggestions for improvement? |
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It is concise and to the point. |
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It is fewer than 100 words in length. |
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It defines a scope on which to base strategy decisions. |
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It establishes why we exist. |
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It reflects our competence. |
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It provides focus. |
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It gives us some degree of flexibility. |
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If the statement is for a unit or department within an organization-is it linked to or supports our organization’s mission statement. |
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It is realistic and achievable. |
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It can be used for marketing and communication. |
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Source: Barksdale and Lund, 2006 (p. 152)
