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Baby Boomers
(1955 – 1964)
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Generation X
(1965 – 1980)
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Generation Y/Millennials
(1981 – 1996)
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Generation Z/Boomlets
(1997 – 2012)
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Driven and competitive, take pride in their careers
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Very independent and autonomous
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Tend to prefer to collaborate with different points of views
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Value social responsibility and diversity
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Had to adapt to technology as it was not something they grew up with
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Well educated and ambitious
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Prefer work that is meaningful and that they are passionate about
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Speak their minds and make sure they are being heard
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Retiring at an older age
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Comfortable with technology
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Considered “digital natives” as they grew up with technology
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Very tech savvy and expect to work with technology
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Goal oriented
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Value work-life balance
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Very focused on their professional development
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Inclined to non-traditional approaches to their finances and education
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Hardworking and dedicated/loyal to their jobs
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Seek personal development
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Value feedback and mentorship
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Seek stability and flexibility in the work environment
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Value their career and seek to improve their skills
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Yearn to grow and prioritize professional development over loyalty to a company
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Very entrepreneurial & value innovative ideas
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Prefer authenticity in their employers
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