DISCUSSION DUE IN 4 HOURS
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CrisisCommunicationChapter12.pptxEffective Crisis Communication
Chapter 12
Facilitating Renewal Through Effective crisis Communication
Ulmer, R., Sellnow, T., and Seeger, M. (2019). Effective crisis communication: Moving from crisis to opportunity. Sage Publications. Thousand Oaks, CA.
Theoretical Elements Related to the Discourse of Renewal
Organizational Learning (Behavioral, Paradigmatic, Systemic)
Ethical, value-based communication
Prospective rather than retrospective vision following the crisis
Engaged organizational rhetoric
Opportunity #1: Organizations that base their crisis communication on strong, positive organizational values are more likely to experience renewal
Provisional Crisis Communication
Grounded in current conditions, focused on learning/moving forward
Strategic Crisis Communication
Employs spin to protect the organization’s image
Opportunity #2: Organizations that make significant choice a priority in their crisis communication are more likely to experience renewal
Significant choice is an important ethical standard
Communication of essential information from the perspective of what is known and what is not known
Involves openness, transparency and avoiding misleading statements or overly reassuring people
Opportunity #3: Organizations that focus on moving beyond crises rather than escaping blame are more likely to experience renewal
Focus communication strategies on building for the future
Direct energy toward moving forward
Opportunity #4 Organizations that offer compelling stories and visions for the future can motivate stakeholders to work toward renewal
Organizational rhetoric draws attention to issues and concerns in the organization’s environment
Focuses on issues of persuasion and identification
Compelling stories can serve as a rallying point for stakeholders to achieve renewal
Summary
Opportunity 1 – Organizations that base their crisis communication on strong, positive organizational values are more likely to experience renewal
Opportunity 2 – Organizations that make significant choice a priority in their crisis communication are more likely to experience renewal
Opportunity 3 – Organizations that focus on moving beyond crises rather than escaping blame are more likely to experience renewal
Opportunity 4 – Organizations that offer compelling stories and visions for the future can motivate stakeholders to work toward renewal
