Weeks five

Running head: BERRY BUG BLASTER 1

BERRY BUG BLASTER 7

Berry Bug Blaster

Destiny Hill

BSCOM/485

Michael Turner

May 24, 2021

Berry Bug Blaster and crisis communication

Nobody is interested in handling the lousy press news. However, one cannot tell when a crisis will Strike your Enterprise. A problem may result from minor mistakes such as miss-spelling in the emails, delay in shipping, and adverse effects on its reputation and marketing strategies. The berries burg blaster is a private pest control organization that has been in Enterprise since the Year 2005. The company provides their clients with a one-time treatment and monthly service plans and chemicals, which enable customers to complete some treatment independently in the process of pest eradication. The company processes pesticides and chemicals that are fundamental in eradicating pests like termites, p, ants, scorpions, snakes, rodents, bees, and bedbugs.

Some of the negative news regarding the company that can adversely impact its success includes the latest information regarding the Burning of pesticides in various nations, including China, whereby the USA was regarded as lagging behind any burning similar harmful pesticides. The United States of America, the European Union, Brazil, and china are the four primary agricultural producers and users of agricultural pesticides globally. Most of the pesticides widely used in the USA, including the ones made by the belly bag blasters company, have been banned in other nations ("bug blaster Inc. Pest control specialists in Suamico, Wisconsin. Serving customers throughout the greater Green Bay area," 2020). However, I'll still in use in the United States and are regarded to be contributing to increasing poisoning effects on the environment. In covering such a crisis, the media offered positive aspects of the chemicals produced by the bug blasters company, including providing their advantages and Efficiency in eradicating pests that are not comparable with other chemicals.

Just as social media can quickly spread information regarding the company crisis, the same can cover up an organizational problem in various ways. I can use social media to cover the company crisis in the organization, which I work would include through sound advertising mechanisms. Social media would be used to spread the information of the success of the company and its contribution to solving the issues facing society, such as the company investment in corporate social responsibility, which is an effective way of covering the crisis and problems which are impacting the company.

Public relations play a fundamental role in establishing and maintaining relationships between the company and its target audience, the media, and stakeholders in critical events. The public relations manager will design and meticulously maintain communication campaigns to maximize the values of events and utilize available channels to take advantage of promotions, which is critical in the organization's most vulnerable moments. On the other hand, public affairs will play a fundamental role in combining government relations ("Integrating ethical theory and Crisis management," 2017). The media correspondence coupled with strategic communication and information dissemination to positively influence the public view attitude and perception of an organization during this critical moment.

Public relations and public affairs should work closely with the legal advisors during the stations where an enterprise is faced with a challenge over the use of social media. For instance, when the company utilization of social media is seemingly beyond control and can lead to litigation, fines, and other adverse consequences on an enterprise, the public relations and public affairs should seek legal advice to ensure that the strategies which they adopt are legally permissible and have higher chances of achieving the desired goals such as enhancing the company image ("Public affairs and corporate relations," 2013).

During a crisis, the public has the right to know the general information regarding an enterprise and it should be made publicly available such as the losses caused. However, the company should ensure that sensitive information is kept private such as details regarding the individual stakeholders who have suffered losses, the bank information of customers, personal information and have recorded such as in Healthcare facilities("Integrating ethical theory and Crisis management," 2017). The information disclosed to the public should not lead to adverse effects on the company, its customers, and other stakeholders. The firm's profitability should be disclosed to the public during a crisis.

Some of the Ethical questions which may arise during crisis management and communication would include what are the company values? For instance, whether the company values profit or the lives of its customers and Society would be a critical question, such as when the firm is faced with a crisis like responding to a natural disaster which requires the company to invest its finances in saving lives("Integrating ethical theory and Crisis management," 2017). The emergency nature of the problem calls for an enterprise to be flexible enough to make swift decisions, making the company appear to be socially responsible and not just interested in profit maximization.

Organizations have to develop symbiotic relationships with the media, which insinuates are close and prolonged Association, leading to mutual benefits. Some of the strategies that can be used in this process would include developing compelling content that can capture media attention of the positive aspects of an enterprise. Organizations should always put their positive efforts on social media, which is critical during the time of crisis as social media can focus on these positive aspects as a cover-up for the issues confronting the organization. Social media generates profit from reporting when the organization should seek to maximize the benefits of using social media, such as showcasing their products to strengthen their symbiotic interaction.

Some of the Essential responsibilities of a spokesperson include balancing Communications, scheduling, and appearing at press conferences as an organization agent. This poor person is responsible for contacting the Press members, delivering the remarks on an organization, and pressing questions regarding an enterprise asked during Media interviews. The spokesperson must be adequately first with practical communication skills and must develop an accurate knowledge of an organization he represents ("Tips for the professional spokesperson," 2018). These skills are responsible for enabling the spokesperson to create the best possible image of an organization. He describes the company and its brands to the public and must make the best efforts to promote, build and maintain the brand position. The spokesperson is there for the voice and the face of the Enterprise as he showcases, delivers the information, and endorse the company products and services.

Regardless of how careful and safety-conscious and Enterprise is, if the company has lived long enough, the crisis will always occur at some point in the company's life. Crisis communication is essential to inform the stakeholders regarding the risks effectively and challenges such as health issues and other difficulties that day may encounter while dealing with Enterprise and its products or services, promoting Goodwill and encouraging a prudent action while mitigating panics (Duğan & Koç, 2021). Some of the risks that an enterprise may face during crisis communication may include violence from the audience. Suppose you report to the shareholders that the company finances have been misused or some assets were stolen. Crisis communication can lead to risks such as psychological issues break anxieties such as when an organization is communicating an outbreak of illnesses. Therefore, it is critical to guarantee that an enterprise prevents the Risks and mitigates the adverse effects associated with these risks if they occur.

The strategies used to mitigate these risks include using practical communication skills by using messages that inform and persuade the audience is to take the necessary actions rather than arousing emotions such as anger, fear, and others. The organization should select the most appropriate medium based on the situation to ensure that the chosen medium targets specific populations, all audiences as different populations have different risk levels. Please communicate to the crisis the company's spokesperson must have a thorough understanding of how the public perceives the risk and differentiate between objective and subjective risk ("WC093/WC093: Risk and crisis communication: When things go wrong," n.d.). In the communication process, one should accept and involve the audience as a partner, which is critical in developing an atmosphere of trust and sincerity. Listening to the concerns and views of the audience choir ensuring that your communication is adequately planned is essential in risk mitigation.

References

The bug blaster Inc. Pest control specialists in Suamico, Wisconsin. Serving cstomers throughout the greater Green Bay area. (2020, August 20). Retrieved from https://www.thebugblaster.net/

Duğan, Ö., & Koç, B. (2021). A research on the role of crisis response strategies on corporate reputation within the frame of situational crisis communication theory. Connectist: Istanbul University Journal of Communication Sciences. doi:10.26650/connectist2020-0084

Integrating ethical theory and Crisis management. (2017). Crisis Communication and Crisis Management: An Ethical Approach, 26-34. doi:10.4135/9781506351421.n3

Public affairs and corporate relations. (2013). Practice of Public Relations, 56-67. doi:10.4324/9780080938325-10

Tips for the professional spokesperson. (2018). Nonprofit Communications Report, 16(6), 8-8. doi:10.1002/npcr.30958

WC093/WC093: Risk and crisis communication: When things go wrong. (n.d.). Retrieved from https://edis.ifas.ufl.edu/publication/wc093