Discussion board response
Creativity & Ideation in Decision Making
Could you imagine living in a world with no creative thinkers? Surely no such world could ever exist, as without creative thinking our society would not advance. The article I chose to supplement this week’s reading is composed around ideation, a creative behavior. Creativity sets forth valuable grounds for idea generation. As Robins and Judge summarize, creativity is said to be the capability to yield original and beneficial concepts for a new design or problem at hand (2018). Ideation, like creativity is necessary for problem understanding, engineering and construction of these new ideas, and for proper implementation of practical knowledge (Shealy, Gero, Milovanovic, & Hu, 2020).
The article explains that the eminence and the number of ideas generated during ideation and creative measures notifies and even controls the output of design and execution of said ideas (Shealy, Gero, Milovanovic, & Hu, 2020). As Robins and Judge note, creativity allows the decision maker to entirely assess and comprehend complications that may develop, even with others are incapable of sensing them (2018), thus increasing innovative thinking.
Creative behaviors typically lead to useful and fresh ideation. Naturally, these behaviors take place in four sequential steps: problem formulation, information gathering, idea generation (or ideation), and idea evaluation (Robbins & Judge, 2018). Creative decision makers often share similar characteristics, thus leading to higher innovation and ideation traits among these individuals. These characteristics, as mentioned by Robins and Judge, include intelligence, positive personality, expertise, and ethics (2018, pp. 96-97). Successful creative behaviors lead to successful creative outcomes, also known in our society as innovation.
Although each of us may be possess creative potential, it may not necessarily be enough to express full creative behaviors. One way to increase these behaviors is through environmental factors, including our work environment. If no motivation or challenges are happening within an organization then individual and group creative behaviors will decrease or become non-existent. In the attached article, the researchers decided to promote a study concentrated on neuro-feedback. By asking for neuro-cognitive feedback from the participants under evaluation, it was found that the customized feedback helped teach self-regulation for creative behaviors. This feedback helped to understand performance patterns, design approaches, and mental ability to react to problems (Shealy, Gero, Milovanovic, & Hu, 2020). Teamwork is also noted to be a beneficial tool to a profound creative environment. Diversity among team members can lead to increased creative thinking (Robbins & Judge, 2018). It is important that practices, such as this, are applied in organizations in our society so that creativity may be enhanced within. Without creative thinking, creative outcomes will be impossible and decision-making skills will suffer.
References
Robbins, S. P., & Judge, T. A. (2018). Essentials of Organizational Behavior. New York, NY: Pearson.
Shealy, T., Gero, J., Milovanovic, J., & Hu, M. (2020). Sustaining creativity with neuro-cognitive feedback: a preliminary study. Oulu, Finland: ICDC.