Marketing to a Global World: Haiti

Running head: CREATING A MARKETING RESEARCH PLAN 1

CREATING A MARKETING RESEARCH PLAN 5

Creating a Marketing Research Plan

Enrique Primas

Saint Leo University

Creating a Marketing Research Plan: Bag & Tag Laundry Service

Identify TWO business problems

In a normal business, every person needs to be at the top of the market. However, there might be some of the problems that might hinder a business from toping in the market. These problems can also lead to the fall of the business hence discouraging the inventors of the business. Therefore it is very important to create a market research plan incorporated with the whole business plan to ensure that the business does not have any problems. In this project, some of the problems that a bag and tag laundry service is likely to experience are; lack of customers. In this type of business, it might be difficult to locate a place where most people will come to bring their clothes for the laundry. Therefore, the marketing research will help in ensuring that the place of the business is at a strategic position to lore more customers (Pagadala, Gupta, 2018). The second problem is how I will deal with the technical problems of a laundry machine.

Business problems to research questions

In the conversion of the problems into a question, first and foremost, we have; what are some of the issues will I run into I do not get enough customers in the business? Is it good if I employ a person who walks in people's doors looking for customers? Secondly, what if the laundry machine has a technical problem and it interferes with the product of the customer? How will I pay this customer? How will I get a technician to look for the machine? Is it good if I employ a technician just in case there is a problem he/she will be readily available? This research project will allow me to learn how a bag and tag laundry service can be done successfully without collapsing.

Targeted customers and the sampling method

In this project, the targeted customers are the people who need the laundry services within the locality area of residence. Other than that anybody from a different town who needs the services can still be a customer. It will be very easy for the customers to bring their products since most of the targeted customers are very busy such that they cannot do the laundry services at home alone. On selecting the population, subjects, mainly adults, will be selected and asked questions based on the project. The best sampling method to be used is random since it is very simple.

Select which type of research will work best for our question

The best research technique to be used in this project is the questionnaire. On the other hand, I will use the internet as a secondary source to help me get the rightful information. From the sample hat will be selected, all will be asked the same questions so that we can arrive at a perfect conclusion. The Internet as a secondary source will be very helpful since it can help in sourcing the correct data for the research problems (Kemiläinen, 2018). Lastly, we will employ qualitative research to know how to go about research problems.

Memo

To:

From:

First and foremost, I thank the bag and tag laundry service management foe giving me the opportunity to solve the problems in the business. Following the research conducted and the responses that I got from different customers, I realized some of the problems that are likely to be seen in the business and if the problems are well sorted out, all customers will be satisfied and the business will run smoothly. I also found it important to recruit a certain employee who walks door to door of the customers asking for ones who need the services and this will really market the business to the customers. It will also give customers an easy time as we will still be delivered back to them.

Regards

How can you make your report accurate yet easy to understand?

For us to ensure that the report is very accurate the collected data should be accurate and that is why the questions are the same so that the data is consistent and accurate. The collected data should also be reviewed before its final reporting.

References

Kemiläinen, T. (2018). Marketing Plan for Tassuklaani Oy.

Pagadala, A., & Gupta, R. (2018). PKC Laundries: a start-up business at the crossroads. Emerald Emerging Markets Case Studies.