Creation of a Brand
MaxZhou
CreateBrand1.pptxBrand Creation
Santiago Gonzalez, Xiang
Hult
OUR PRODUCT
Beauty glimmer cream is a newly launched skincare product for ladies. The brand name comes from two words:
beauty
glimmer
The name suggests that the product will make ladies skin pleasing, good looking, and glowing. In other words, using the product will make them beautiful and glowing.
Notes: You know the basics — Beauty refers to the quality of being fine or good-looking, pleasing, or comeliness . On the other hand, glimmer refers to a dim glow or a sparkling element this cream will give you.
drink plenty of water, get enough sleep, and wash your face, but what about everything in between? Luckily, there’s no need to shell out tons of cash on any magical procedures or expensive creams to achieve flawless skin. We have got a solution that will take your experience to the next level “Beauty glimmer cream”.
Conti.’
The brand originated in Japan.
High scale in production.
Picking the right active ingredients depends on the specific skin concerns you’re hoping to address. Beauty glimmer is meant to handle almost all types of skin issues hence leaving the client satisfied
Product Description
The smooth textured hydrating cream soothes and hydrates even the most dehydrated skin in a matter of seconds after its application.
Beauty glimmer cream purifies, clarifies, hydrates, and illuminates the skin,
The brand is formulated with green tea extract and vitamin E.
Brand Purpose
The beauty glimmer cream brand aims to provide skincare to consumers and make them look beautiful with glowing skin.
Beauty is an essential aspect to the customers because it improves an individual's confidence when in public
Good skin care is essential to graceful aging. Babies have smooth, soft skin that is wrinkle free and moist. Over time harsh elements in the environment wear on the skin making is dryer and tougher. With age comes wrinkles and sagging in the skin. Good skin care can slow down the harmful effects of time and the environment which is the main purpose of launching the cream
Brand Value Proposition
Beauty Glimmer cream is a new skincare product that was developed by skincare specialists using the latest technology.
The AI tool, which was developed recently by dermatologists, observes any potential skin changes after applying a skincare product and measures the skin's actual state.
Try the product, and you will never regret it.
Beauty Glimmer will be defined by limitless creativity, limitless tech, limitless agility, and limitless personalization hence creating the best value for our clients money.
Beauty Glimmer cream brand is applied in cream form and will compete with other creamy products. More specifically, the product will compete with full-body skin care creams.
The leading competitors are oxygenating cream, Differin Gel Acne Treatment, hyaluronic acid, phytoactive hydra-firm intense mask, sweet cherry brightening enzyme peel, acne spot treatment, purifying cleanser, Pixi by petra glow Tonic, and Protini polypeptide cream.
Therefore, gaining a market share will be challenging, considering these competing products have been in the market for quite some time and have gained some degree of customer loyalty.
Competitive Category
Through the use of technology we intend to be highly differentiated hence doing our best to achieve the best
Target Audience
In terms of demographics, the target group is ladies between 25 and 60 years.
The brand will target ladies across all races residing in the United States but will focus on people living in major cities and towns. The vast majority of Americans live in urban areas.
In terms of psychographic characteristics, the product targets individuals' interest in beauty and fashion.
For skincare product users who value the health, smoothness, and attractive appearance of their skin.
Unlike other existing brands, Beauty Glimmer Cream will make ladies more beautiful than ever by nourishing and hydrating their skin, making it look gradient, attractive, and good-looking.
Brand Positioning and Differentiation
To further differentiate the product using the packaging technique, its packaging will be sleek and shiny, with a touch of golden color to signify luxury (Fernández et al., 2016).
Brand Style Elements
Beauty Glimmer Cream emphasizes logo, color palette, typography, and imagery in its brand style.
Pink is the primary color for the product and its packaging, while white, golden, blue-grey, and red colors act
Besides, the tone of each color used in the design will be adjusted occasionally to develop more depth within touchpoints and design elements.
Since the background colors are bright, a black logo will be used to ensure that it is visible.
Advertising Tagline
Make your skin beautiful, smooth, and radiant at an affordable price. The primary purpose of Beauty Glimmer Cream is to enable their consumers to achieve the desired smooth and beautiful skin.
The brand will provide this at a relatively low cost because of the economies of scale attained during production.
Therefore, consumers are guaranteed that the product will make their skin smooth, radiant, and good-looking.
References
De Toni, D., Milan, G. S., Saciloto, E. B., & Larentis, F. (2017). Pricing strategies and levels and their impact on corporate profitability. Revista de Administração (São Paulo), 52(2), 120-133.
Fernández-Olmos, M., Dejo-Oricain, N., & Rosell-Martínez, J. (2016). Product differentiation strategy and vertical integration: an application to the DOC Rioja wine industry. Journal of Business Economics and Management, 17(5), 796-809.
Goldring, D. (2017). Constructing brand value proposition statements: a systematic literature review. Journal of Marketing Analytics, 5(2), 57-67.
