Create a stylescape and rationale

Watch the following video:

https://youtu.be/LlVfGIubidY

https://youtu.be/skiOawP-f5Y

Requirements:

1080px x 1940px or 56” x 11” High resolution imagery Proposed client/target image Fonts Colors Inspiration

Optional: Special text treatments Patterns Textures

Rationale:

Describe your stylescape as if you were presenting this to a client in a word document. Please keep to 1-2 pages.

Student Example

Actions .

Graphic Examples:

Student Examples.

Actions

Rubric

Stylescapes/Brandscapes

Criteria Ratings Pt s

This criterion is linked to a Learning Outcome

Content -

overall design reflects intended audience and message.

5 pts

Pr ofi cie nt

3 pts

Co mp ete nt

1 p ts

N o vi c e

5 pts

This criterion is linked to a Learning Outcome

Mechanical and design -

file correctly set-up including bleeds, margins; text, images, and objects are strategically positioned to create a coherent design that is attractive to the viewer.

5 p t s

P r o fi c i e n t

3 p ts

C o m p et e n t

1 p t s

N o v i c e

5 pts

This criterion is linked to a Learning Outcome

Rationale - 5 p

3 p

1 p

5 pts

Rationale does not use art/design talk (Alignment, repetition, flow, contrast, and balance, white space) but still effectively conveys the design to the client.

t s

P r o f i c i e n t

t s

C o m p e t e n t

t s

N o v i c e

Total Points: 15