Develop a content outline 2

Program Needs Analysis

Date: 1st July 2022 to 1st July 2023

Working Title: Kick out Obesity

Subject: Guidelines On How Blacks Can Deal with Obesity

Client: Black Population in America

The problem to solve:

According to the data by CDC, over 25.6% of African Americans are obese. The children are also likely to become obese meaning in the next five years, the rate of obesity amongst black American kids will be at 40% (APA, 2022). This data puts a community at more risk hence the need for a community health awareness program to help families understand obesity, preventive and safety measures. This program will tackle obesity challenge in the black communities through a television health awareness program that will be divided into 20 minutes’ sessions twice a week. It aims to increase the awareness amongst other minority communities and white families who may be interested in dealing with obesity challenge.

Problem Background:

Obesity is caused by various factors however the most recognized factor is the issue of diets. Consumption of too much junk foods can easily increase the levels of fats in the body leading to obesity. Other causes include healthcare challenges such as having certain diseases that may trigger obesity or weight increase (Abraham et al., 2018). The other challenge is lifestyle issues. Certain lifestyle such as consumption of too much alcohol can easily put one at more risk of getting obesity. Finally, there is the challenge of inherited genetics. Obesity can be inherited amongst family members leading to the issue becoming a generational problem.

The black community in America are more vulnerable to obesity due to various issues. A majority leave in poor conditions with many struggling to meet daily basic needs hence the reliance on junk foods which tend to be cheaper. The rate of alcohol and drug consumption amongst blacks is also high. Due to poverty, many cannot access better healthcare or disease preventive remedies hence they live with conditions that may trigger obesity (Abraham et al., 2018). The lack of knowledge and awareness about various diseases and conditions is also low hence the need to educate the community about obesity and preventive measures.

The target audience:

The program will target blacks living in America however other people interested in learning about obesity can also be part of the program. The program will air in states that has a high number pf black population living with obesity (Broady & Meeks, 2019). The target locations will include New York, Chicago, California, Florida, Georgia and other black populated cities.

The program will have both adult and children contents. Since it airs twice a week, one segment will be dedicated to adults while the other will be dedicated to teaching the school children. The programs will use various contents for both parties to observe issues such as age and the nature of content aired for the audience.

Objectives:

· The program aims to educate over three quarter of the black population about diabetes.

· The program will partner with other agencies to promote sustainable eating habits in community.

· The program aims to improve wellness and fitness and increase the number of people engaging in active fitness activities.

· The program aims to help the community deal and quit some unhealthy habits such as smoking and alcoholism.

Evaluation and distribution:

The program will be distributed through various media mostly through the electronic platform. There will be television shows airing in different channels to educate the people. The program also plans to combine its contents into short film episodes and distribute through streaming sites such as Hulu, Netflix, Apple Tv and many more.

The program shall focus on the viewership and streaming numbers on streaming sites. An increase in the numbers indicate a rise in the program uptake hence a success. The long term success shall be based on the relevant obesity statistics such as obesity rates, sustainable diets and reduction in alcohol and smoking.

References

Abraham, P. A., Kazman, J. B., Zeno, S. A., & Deuster, P. A. (2018). Obesity and African Americans: physiologic and behavioral pathways. International Scholarly Research Notices, 2013.

APA. (2022). Ethnicity and Health in America Series: Obesity in the African-American Community. American Psychological Association. https://www.apa.org/pi/oema/resources/ethnicity-health/african-american/obesity

Broady, K. E., & Meeks, A. G. (2019). Obesity and social inequality in America. The Review of Black Political Economy, 42(3), 201-209.