AdTech Plan
jelnandybey
CreateanAdTechPlan.pptxCreate an AdTech Plan
Samples of existing AdTech Plans for Advertising Class at National University.
Consider resources available and which are earned, shared, paid and owned as well as how to measure.
Create the AdTech for National University
You are the Ad Manager for National University. Using what you know about Higher Education Advertising from last week, your assignment is to create the plan, starting with some tools. You may not know many yet, but this will get you started.
Use the examples below to help you get started and creative.
Steps to Create An AdTech Plan
1. Review sample AdTech plans for other companies to get ideas (several examples follow this page).
2. On a blank sheet of paper, decide what are the visual elements or ad media and tech that you will need for your plan.
3. Find stock images or create simple images that convey the ideas and organize them according to the way you want.
4. Create a PPT that you will be using for future assignments and place these images. In the “notes” you can explain further. Use “Insert” and “shapes or “smart art” to help you.
5. Review your work to see that it reflects the intention of your Advertising and Technology Plan.
6. (Optional) Share with a classmate or friend in your work or home. Can you explain it?
Examples of AdTech Stacks found with a Google search
Online Reviews
ecommerce
Public Relations
Mass Media advertising
Example of an MarTech Stack from a University (needs more ads)
Example shows the lead flow of a marketing system all digital
Example shows the data flow through the funnel
One way to organize the AdTech stack
Now you can create your own AdTech stack here and submit. Use the examples and explore the many tools available. You may use this PPT as a sample template or select your own.
